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5 Essentials to a High-Converting Email Opt-In For Fashion Ecommerce (Plus 24 Real Life Examples)

40% of all luxury purchases are influenced by the customers’ digital experience. This means that a luxury brand’s website, digital marketing, and CRM are key to making the sale happen whether it is online or offline. If you work in a luxury or fashion brand, you know that making potential customers interested in your brand,

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7 Questions to Ask Before You Hire a Fashion & Luxury Digital Marketing Agency

Are you looking for a digital marketing agency to help grow your fashion or luxury brand? The right agency can drive more qualified traffic to your online properties, increase your website conversions, help you improve your back-end processes, and create long-term winning strategies. But the wrong agency can suck your budget dry, fill your inbox

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How We Helped Nudu Skincare Increase Adds to Cart by Up to 191%

Nudu Skincare asked SplitBase to help them with increasing ecommerce conversions, and design a new website with a luxurious feel. After 3 months, conversions increased 191%.

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High-End & Luxury Ecommerce Stores Need Their Own Approach: Introducing the High-End Conversion Engine

Ask any accessory aficionado: Is a $100 bag the same as a $2300 bag? The “NO!” you’ll hear might deafen you. High-end and luxury brands understand that someone buying a $100 bag doesn’t have the same motivations — and isn’t necessarily even the same type of buyer — as someone buying a $2300 bag. The

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Here’s How to Get Consistent Results From Your CRO Efforts (Hint: A/B Testing Is Not the Answer)

Free Guide: Download the free guide that walks you through exactly how to use the strategy from this post (step-by-step). Do you equate conversion optimization with A/B testing? Or is A/B testing your main strategy for increasing conversions? If you answered yes to either of those questions, I’m ready to bet the results of your

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5 Validity Threats That Will Make Your A/B Tests Useless

A/B testing may seem straightforward, but the truth is that there are a lot of “little-known” factors that can shift how your tests perform. After you’ve done your pre-test research, formulated a hypothesis and have a good idea of which test variations to create to maximize your chances of producing a winning test, it’s easy

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