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7 Questions to Ask Before You Hire a Fashion & Luxury Digital Marketing Agency

Are you looking for a digital marketing agency to help grow your fashion or luxury brand? The right agency can drive more qualified traffic to your online properties, increase your website conversions, help you improve your back-end processes, and create long-term winning strategies. But the wrong agency can suck your budget dry, fill your inbox

How We Helped Nudu Skincare Increase Adds to Cart by Up to 191%

Nudu Skincare asked SplitBase to help them with increasing ecommerce conversions, and design a new website with a luxurious feel. After 3 months, conversions increased 191%.

High-End & Luxury Ecommerce Stores Need Their Own Approach: Introducing the High-End Conversion Engine

Ask any accessory aficionado: Is a $100 bag the same as a $2300 bag? The “NO!” you’ll hear might deafen you. High-end and luxury brands understand that someone buying a $100 bag doesn’t have the same motivations — and isn’t necessarily even the same type of buyer — as someone buying a $2300 bag. The

Here’s How to Get Consistent Results From Your CRO Efforts (Hint: A/B Testing Is Not the Answer)

Free Guide: Download the free guide that walks you through exactly how to use the strategy from this post (step-by-step). Do you equate conversion optimization with A/B testing? Or is A/B testing your main strategy for increasing conversions? If you answered yes to either of those questions, I’m ready to bet the results of your

5 Validity Threats That Will Make Your A/B Tests Useless

A/B testing may seem straightforward, but the truth is that there are a lot of “little-known” factors that can shift how your tests perform. After you’ve done your pre-test research, formulated a hypothesis and have a good idea of which test variations to create to maximize your chances of producing a winning test, it’s easy

How to Write Ecommerce Copy That Sells – With Ry Schwartz

In this exclusive video interview with world-renowned copywriter, Ry Schwartz (who wrote for people like Amy Porterfield, Todd Herman, Johanna Weibe, and Josh Shipp, and is responsible for millions of dollars in product launches), discover why copywriting matters in ecommerce, how to know exactly what your customers are saying so you can write better product descriptions,