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How Haute Hijab Uses Data To Create A/B Tests and Make Better Web Design Decisions (with Ahmed Zedan)

In the last episode of the Minds of Ecommerce Podcast, Audrey Castonguay of Wholesome Culture shared how she followed her “rule of one” to achieve $1M/month in ecommerce sales. In episode #4, Ahmed Zedan, co-founder of Haute Hijab, will share how they manage to scale fast, using data to make better web design decisions, how

How SplitBase Helped Haute Hijab Increase Ecommerce Conversions by 26.8%

Haute Hijab, a New York based direct-to-consumer fashion and lifestyle brand for Muslim women approached SplitBase to get help with understanding their customers and to create an A/B testing program to grow their online sales…

How Wholesome Culture Followed “The Rule of One” to Achieve $1M+/Month In Ecommerce Sales (with Audrey Castonguay)

In the last episode of the Minds of Ecommerce Podcast, you heard from Cathryn Lavery who shared with us how she utilized user-generated content to increase conversion and grow her company BestSelfCo. to an 8 figure business. In episode #3, Audrey Castonguay founder and CEO of Wholesome Culture, an online store selling clothing and items

How to Use User-Generated Content to Disarm Customer Objections (with Cathryn Lavery)

In the last episode of the Minds of Ecomerce Podcast, Gary Nealon shared how he grew an ecommerce company to $40M using a social media strategy. On episode #2 of the Minds of Ecommerce Podcast, Cathryn Lavery, co-founder of BestSelf Co., which she launched in 2015 with her co-founder Allen Brouwer, shares how she utilizes

Scaling an Ecommerce Store to $40M/year by Building Strategic Social Media Assets (with Gary Nealon)

Scaling to $40M/year through “the wagon wheel approach” On the very first episode of Minds of Ecommerce entrepreneur Gary Nealon, founder of RTA Cabinet Store, that he now sold, walked us through a social media strategy that allowed him to scale ecommerce sales to over 40 million dollars a year. That’s quite a feat considering

5 Critical Conversion Essentials For Subscription-Based Ecommerce Stores

The differences between the traditional and subscription model ecommerce stores aren’t huge. At the end of the day, both sell goods online, and should have great pictures and product descriptions – ecommerce basics – to successfully have visitors convert. That being said, does it mean that a subscription-based ecommerce store can copy exactly what a


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