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5 Ways to Optimize Your Beauty Ecommerce Website for More Sales

To become a top beauty ecommerce site, you likely know that not only will you need to focus on traffic acquisition, but focusing on increasing conversion rates in order to convert that traffic into buyers, is equally important. The good news is that to achieve this, the conversion optimization process for beauty and skincare brands

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How Much Does Optimizely Cost (And Is It Worth It?)

If you were in the market of A/B testing tools before December 2014, you’ll likely remember that Optimizely had a free plan, in addition to tiered “Silver” and “Gold” plans that were competitively priced and that companies could sign up for right away. Those days are long gone. Today, if you want to use Optimizely,

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How We Increased Self Journal Sales by 27% for BestSelf Co.

BestSelf Co., a leading online seller of productivity tools, suffered a high bounce rate on its flagship product’s page. Many of the visitors who landed on its Self Journal product page abandoned it too soon. BestSelf Co. spotted this pattern and engaged SplitBase to fix it.

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5 Essentials to a High-Converting Email Opt-In For Fashion Ecommerce (Plus 24 Real Life Examples)

40% of all luxury purchases are influenced by the customers’ digital experience. This means that a luxury brand’s website, digital marketing, and CRM are key to making the sale happen whether it is online or offline. If you work in a luxury or fashion brand, you know that making potential customers interested in your brand,

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High-End & Luxury Ecommerce Stores Need Their Own Approach: Introducing the High-End Conversion Engine

Ask any accessory aficionado: Is a $100 bag the same as a $2300 bag? The “NO!” you’ll hear might deafen you. High-end and luxury brands understand that someone buying a $100 bag doesn’t have the same motivations — and isn’t necessarily even the same type of buyer — as someone buying a $2300 bag. The

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Here’s How to Get Consistent Results From Your CRO Efforts (Hint: A/B Testing Is Not the Answer)

Free Guide: Download the free guide that walks you through exactly how to use the strategy from this post (step-by-step). Do you equate conversion optimization with A/B testing? Or is A/B testing your main strategy for increasing conversions? If you answered yes to either of those questions, I’m ready to bet the results of your

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