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How SplitBase Increased Kiehl’s Ecommerce Revenue by ~$1.6M

As Kiehl’s increased its focus on site optimization in order to keep customer acquisition costs down, they partnered with SplitBase to get landing pages designed to convert, and implement an A/B testing and optimization program…

How Behavioral Insights Grew Roots Of Fight’s Mobile Conversions by 19.4%

This test not only led to a direct revenue increase for the brand, but it also proved that understanding customers and testing ways to improve the user experience through research carries a significant upside.

How Haute Hijab Uses Data To Create A/B Tests and Make Better Web Design Decisions (with Ahmed Zedan)

In the last episode of the Minds of Ecommerce Podcast, Audrey Castonguay of Wholesome Culture shared how she followed her “rule of one” to achieve $1M/month in ecommerce sales. In episode #4, Ahmed Zedan, co-founder of Haute Hijab, will share how they manage to scale fast, using data to make better web design decisions, how

How SplitBase Helped Haute Hijab Increase Ecommerce Conversions by 26.8%

Haute Hijab, a New York based direct-to-consumer fashion and lifestyle brand for Muslim women approached SplitBase to get help with understanding their customers and to create an A/B testing program to grow their online sales…

5 Critical Conversion Essentials For Subscription-Based Ecommerce Stores

The differences between the traditional and subscription model ecommerce stores aren’t huge. At the end of the day, both sell goods online, and should have great pictures and product descriptions – ecommerce basics – to successfully have visitors convert. That being said, does it mean that a subscription-based ecommerce store can copy exactly what a

5 Ways to Optimize Your Beauty Ecommerce Website for More Sales

To become a top beauty ecommerce site, you likely know that not only will you need to focus on traffic acquisition, but focusing on increasing conversion rates in order to convert that traffic into buyers, is equally important. The good news is that to achieve this, the conversion optimization process for beauty and skincare brands


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