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How Haute Hijab Uses Data To Create A/B Tests and Make Better Web Design Decisions (with Ahmed Zedan)

In the last episode of the Minds of Ecommerce Podcast, Audrey Castonguay of Wholesome Culture shared how she followed her “rule of one” to achieve $1M/month in ecommerce sales. In episode #4, Ahmed Zedan, co-founder of Haute Hijab, will share how they manage to scale fast, using data to make better web design decisions, how

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How SplitBase Helped Haute Hijab Increase Ecommerce Conversions by 26.8%

Haute Hijab, a New York based direct-to-consumer fashion and lifestyle brand for Muslim women approached SplitBase to get help with understanding their customers and to create an A/B testing program to grow their online sales…

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5 Critical Conversion Essentials For Subscription-Based Ecommerce Stores

The differences between the traditional and subscription model ecommerce stores aren’t huge. At the end of the day, both sell goods online, and should have great pictures and product descriptions – ecommerce basics – to successfully have visitors convert. That being said, does it mean that a subscription-based ecommerce store can copy exactly what a

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5 Ways to Optimize Your Beauty Ecommerce Website for More Sales

To become a top beauty ecommerce site, you likely know that not only will you need to focus on traffic acquisition, but focusing on increasing conversion rates in order to convert that traffic into buyers, is equally important. The good news is that to achieve this, the conversion optimization process for beauty and skincare brands

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How Much Does Optimizely Cost (And Is It Worth It?)

If you were in the market of A/B testing tools before December 2014, you’ll likely remember that Optimizely had a free plan, in addition to tiered “Silver” and “Gold” plans that were competitively priced and that companies could sign up for right away. Those days are long gone. Today, if you want to use Optimizely,

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How We Increased Self Journal Sales by 27% for BestSelf Co.

BestSelf Co., a leading online seller of productivity tools, suffered a high bounce rate on its flagship product’s page. Many of the visitors who landed on its Self Journal product page abandoned it too soon. BestSelf Co. spotted this pattern and engaged SplitBase to fix it.

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