Find out how we create CRO wins for ecommerce businesses, like clockwork.

In this blog, we share key strategies for crafting high-converting BFCM landing pages, from value messaging to urgency tactics.

In this blog, you'll learn how to avoid margin traps, balance conversions with profitability, and scale your e-commerce business sustainably with insights from real-world examples like Dr. Squatch.

This blog post covers key strategies for optimizing ecommerce homepages to boost conversions. It emphasizes aligning messaging with marketing, using data to highlight products, and continuously testing for improvement.

This blog explains when to use landing pages. Cold audiences often need them for education, while warm audiences may convert better on product pages. The choice depends on audience familiarity, product complexity, and testing. SplitBase’s Trifecta method helps brands optimize their approach.

In this blog, you'll discover how SplitBase's Portfolio Strategy boosts ecommerce growth by balancing three types of A/B tests: iterative, significant, and disruptive. Learn how this diversified approach drives both quick wins and long-term breakthroughs, with real-world examples from brands like Dr. Squatch and Amika.

In this blog, you'll learn how to tackle the challenges of scaling beyond seven figures by evolving your messaging, crafting compelling entry offers, and optimizing your sales funnel. Plus, discover strategies to maximize your Black Friday/Cyber Monday performance. For expert support, see how SplitBase can help elevate your customer acquisition.

Learn a quantitative and qualitative approach to ecommerce A/B testing, plus, a few examples of A/B tests to inspire your optimization journey.

Discover 10 proven strategies to maximize Black Friday and Cyber Monday sales. Learn how to craft compelling offers, optimize checkout flows, and enhance customer experience for long-term growth. Stand out from the competition and create urgency to boost sales during these crucial shopping events.

Learn how to create high-converting ecommerce landing pages through compelling copy, clear calls-to-action, and trust-building techniques. Optimize based on user data for maximum impact.

Explore a 10-step guide to enhancing ecommerce conversion design, leveraging user experience and psychology to drive customer conversions. Gain practical insights and examples to optimize your online store, fostering customer satisfaction and business expansion.

In this blog, discover how data fuels ecommerce success and how conversion rate optimization (CRO) can simplify it. Learn about 8 key ecommerce metrics, with actionable insights and examples to turn data into impactful results.

In this guide, we'll take a look at the details of how to write magnetic ecommerce copy. We'll explore why your copy is so crucial, dissect the elements of high-converting product descriptions and page content, and reveal how you can leverage user insights and rigorous A/B testing to take your copy to the next level. 

Improve conversions and increase sales for your DTC ecommerce site. Read our guide to discover the 5 essential elements of high-converting product pages.

Many CRO best practices are misleading at best. Here are seven key qualities of an ideal A/B testing agency that fosters data-driven ecommerce growth.

CRO split testing tips from experts who've run thousands of ecommerce experiments, plus 5 real DTC split test examples worth learning from.

Discover strategies and tools for converting website traffic into loyal customers, including how to identify your ideal customer profile, in our CRO guide.

Discover why you need to measure ecommerce LTV at business launch. We’ll show you 6 tactics to boost LTV, improve CRO, and create positive customer experiences.

Learn how to craft a powerful landing page strategy that uses data and emotions to improve conversions and amplify sales for your B2C ecommerce business.

Learn how to optimize copy, design, and user experience to create high-converting landing pages. Plus, get personalization tips for your ecommerce business.

Customer experience optimization unlocks benefits like improved loyalty, retention, and profit. Get started with these six proven CX strategies.

Learn how to craft an engaging product recommendation quiz that engages your customers and boosts conversions. Plus, see three proven examples in our guide.

Explore our expert breakdown of the 10 best ecommerce landing page builders to find the perfect DIY solution with a user-friendly interface and full analytics.

Unlock the secrets to CRO mobile optimization and e-commerce success. Learn proven strategies to optimize your mobile site or app in our complete guide.

An ecommerce CRO audit is a comprehensive evaluation of your conversion funnel. Here’s a step-by-step guide to conducting a CRO audit for your business.

Shopify A/B testing helps optimize the customer experience. This guide includes how to implement A/B testing, what to test, and tips for effective testing.

Compare the 7 best ecommerce CRO agencies for 8- and 9-figure DTC brands in 2026, with pros, cons, pricing and the red flags to avoid.

Many ecommerce website redesigns prioritize visuals over function. This can be a mistake. Using data and research as part of the redesign process is critical.

Are you thinking of making the move to Shopify 2.0? Here, we break down the differences between Shopify 1.0 and 2.0. We also provide tips for migrating.

Why ecommerce personalization matters, how AI has changed it, and real-world examples and best practices you can use.

Cross-selling can be a good way for Shopify stores to generate more revenue. Here are 6 strategies you can try, plus expert advice on validating your strategy.

Increasing average order value (AOV) is a powerful way to boost your online store’s revenue and profit. Here’s everything you need to know to increase yours!

Upselling can boost conversion rates, order values, and customer lifetime value. Here are some upsells you can try, plus expert advice on effective upselling.

The right A/B testing process can help you consistently boost conversions, increase order values, reduce cart abandonment, etc. Learn the Testing Trifecta here.

Could your landing page conversion rates be better? Of course! Learn about several factors that make or break conversion rate, and seven ways to improve it.

What’s the key to building high-converting ecommerce landing pages? Get a walkthrough of the process here starting with conversion research. Examples included!

The hero sections on your ecommerce site can have a huge impact on user experience and conversions. See examples of great heroes and get tips to improve yours!

Looking for ways to improve the performance of your Shopify landing pages? We guarantee you’ll want to bookmark this guide for effective landing page CRO.

Is your website navigation hurting your sales? Check out best practices and a 3-step testing process to help you perfect your navigation and boost conversions.

Landing pages can break your business.‍Even the best paid ads and organic content can’t help buyers who find themselves on a poorly strategized landing page. If you’re seeing a high customer acquisition rate and a low conversion rate—your landing page isn’t aligned with how people buy.‍‍ Buyers move linearly through 4 stages of the buying process, here's how to build landing pages that align and convert.

There are different types of ecommerce landing pages for both mobile and desktop that best suit different goals, in this post, we explore the 3 most commonly used in direct-to-consumer e-commerce: the hero, the quiz, and the advertorial, and you'll find plenty of examples from real brands, for each.

If your ecommerce brand has been focused on the USA to grow, but you’re now eyeing international expansion, you’ll quickly find out converting international customers may not be as easy as you’d think.Many factors make or break your potential to get international visitors to convert into customers, and many of those factors aren’t things you even have to think about when selling to an American audience. Messaging, expectations, shipping… all elements, amongst many more, that require some special attention when selling to an international audience. Keep reading to discover the top five factors that can heavily influence the conversion rate of non-US based consumers and the simple approaches you can take to get those international customers to convert as well as your American audience.

The very best ecommerce product pages not only give basic facts about the product, but they tell a story, answer customer questions, and motivate people to buy.‍ Here are some of our favorite product page examples from 11 of the top ecommerce stores on Shopify.

In this post we’re going to review 3 of the best ways to build ecommerce landing pages for mid-to-large-sized brands: Unbounce, Instapage, and custom landing page designs that you code and host yourself. Most reviews already available don’t take the unique needs of an ecommerce brand into consideration, and few talk about what’s still one...

10 questions to ask before hiring a landing page agency: research process, category experience, iteration, test velocity, media coordination, testing stack, deliverables, readiness and references.

The differences between the traditional and subscription model ecommerce stores aren’t huge. At the end of the day, both sell goods online, and should have great pictures and product descriptions – ecommerce basics – to successfully have visitors convert. That being said, does it mean that a subscription-based store can...

To become a top beauty ecommerce site, you likely know that not only will you need to focus on traffic acquisition, but focusing on increasing conversion rates in order to convert that traffic into buyers, is equally important. The good news is that to achieve this, the conversion optimization process for beauty and skincare brands...

If you were in the market of A/B testing tools before December 2014, you’ll likely remember that Optimizely had a free plan, in addition to tiered “Silver” and “Gold” plans that were competitively priced and that companies could sign up for right away. Those days are long gone. Today, if you want to use Optimizely...

When it comes to increasing ecommerce conversions, companies serious about optimization know that if they truly want to see results, simply A/B testing and making changes on a website and hoping it’s effective is unlikely to move the needle. Conversion optimization is a process, and companies that get this follow methods such as...

What makes a high-converting email opt-in form for ecommerce? We’ve reviewed the email forms of 24 of some of the world’s leading fashion brands so you can learn what to include, and what to avoid for high-converting email sign up forms.

Are you looking for a digital marketing agency to help grow your fashion or luxury brand? The right agency can drive more qualified traffic to your online properties, increase your website conversions, help you improve your back-end processes, and create long-term winning strategies. But the wrong agency can suck your budget dry, fill your inbox...

Ask any accessory aficionado: Is a $100 bag the same as a $2300 bag? The “NO!” you’ll hear might deafen you. High-end and luxury brands understand that someone buying a $100 bag doesn’t have the same motivations — and isn’t necessarily even the same type of buyer — as someone buying a $2300 bag. The...

A/B testing may seem straightforward, but the truth is that there are a lot of “little-known” factors that can shift how your tests perform. After you’ve done your pre-test research, formulated a hypothesis and have a good idea of which test variations to create to maximize your chances of producing a winning test, it’s easy

In this exclusive video interview with world-renowned copywriter, Ry Schwartz (who wrote for people like Amy Porterfield, Todd Herman, Johanna Weibe, and Josh Shipp, and is responsible for millions of dollars in product launches), discover why copywriting matters in ecommerce, how to know exactly what your customers are saying so you can write better product descriptions,

Your ecommerce revenues are growing. Your paid ads, from Facebook to AdWords, are performing better and better. Cost per acquisition is dropping, revenues are climbing, and your PPC specialist is wearing a satisfied smirk to work most days. You know that the more you invest in ads, the more money you’ll make. (If only our

Cha-ching. There’s the sweet (virtual) sound of another ecommerce sale rolling in. You might already be making millions from your ecommerce store. But is your site converting as highly as it should be? Maybe you’ve tried “fixing” your conversion rate without much success. You’ve ru...

Most CRO agencies lift your conversions by making your brand look cheap: spin-to-win wheels, fake countdown timers, permanent discounts. For an 8 or 9-figure brand, that trade quietly raises your CAC and trains people to wait for a sale. Here's how brand-aligned CRO grows revenue, AOV, and LTV by stripping out real friction instead, with the research method and the client results to prove it works.

An 8- or 9-figure DTC brand needs a CRO partner that optimizes revenue, not a generalist running the B2B lead-gen playbook. Ecommerce CRO and B2B CRO are different jobs: DTC has real purchase traffic and real risk, so a "winning" test can quietly discount your brand or suppress AOV. Track revenue per visitor with guardrails, run research and testing in parallel from day one, and read segmented results, not blended conversion rate.

Most scaling DTC brands don't have a testing problem, they have an interpretation problem: a green dashboard on day four gets shipped, and a quarter later the margin is gone. This guide covers how to read A/B test results without killing a real winner, from why statistical significance isn't a P&L check to the peeking trap that makes early screenshots lie. You'll get the five passes we run on every result, the guardrails that catch a "win" that's quietly costing you AOV or subscription attach, and a one-page readout your leadership can live with.

Most scaling DTC brands don't lose revenue because the site looks dated. They lose it to friction and untested assumptions sitting quietly across the journey. A real ecommerce UX audit isn't a 120-point checklist, it's structured research that connects what your customers say, what they do on-site, and what your brand promises. Here's the six-stage research-first framework we run, the signals that mean you need one, and how to tell an audit apart from a redesign before you overspend on the wrong one.

Optimizing for conversion rate alone tends to attract your most price-sensitive buyers and quietly erode LTV. This guide covers what research-first CRO looks like, the metrics that belong alongside CVR, and how to measure the retention effect of a test.