Get Your Free CRO Diagnostic
We’ll identify how you can hit your growth goals with conversion optimization and A/B testing, using the same framework we’ve used to generate millions for 8- & 9-figure brands like Dr Squatch, Amika, and Transparent Labs.

















Here’s 3 ways we can grow your brand
Uncover Your CRO Gaps
Benchmark Your Brand with a Rigorous CRO Audit
Get Custom CRO Strategy, Tailored to Perform
Is This Right For You?
This diagnostic is built for DTC ecommerce brands doing $10M or more in annual revenue.
You're spending on paid ads but not seeing the ROAS you used to
You feel like you're leaving money on the table but don't know where
Have been running some tests, but haven’t been able to move the needle
You want a testing strategy based on data, not guesswork
You have traffic, but know your site should convert better and you don't know what to change next
Or if you don't have the bandwidth or expertise to do CRO in-house
We’ve been helping brands scale with CRO for over a decade, and generate $100M+ in additional revenue for our clients, every single year.
We know how to grow brands, but hear it from the ones that matter the most:
Meet Our Founder, Raphael Paulin-Daigle
I founded SplitBase over a decade ago after years of obsessing over what makes people buy online. Since then, we've run over 10,000 A/B tests and generated more than $100 million in additional revenue for brands like Dr. Squatch, Kiehl's, Hyperice, and Amika.
Here's what I've learned: most brands don't have a traffic problem. They have a conversion problem. You're paying good money to bring visitors to your site. But somewhere between the click and checkout, revenue slips away.
We don't just test button colors. We dig into the patterns behind why people buy (or don't), run experiments based on real data, and help you turn more of your existing traffic into revenue. Every client we've onboarded in the past two years has seen results leading to revenue increases within 90 days.

Got more questions?
Frequently Asked Questions
You'll be speaking directly with Raphael Paulin-Daigle, SplitBase's founder. After 13+ years running CRO for 8 and 9 figure DTC brands, he'll bring that experience to your call and give you insights you can actually use.
Just three numbers: your monthly website sessions, your current conversion rate, and your AOV. That's all we need to get started. We'll do the rest live on the call and walk you through everything step by step.
No. This call is 100% focused on giving you a clear CRO strategy for your brand. If it turns out we're a good fit to work together and you want to explore that, then we can book a separate conversation. But there is no pression or obligation to do so.




