We’re a conversion optimization agency at the core, so unlike most Shopify design agencies, we don’t design websites for design awards and accolades.
In the current age of direct-to-consumer ecommerce, your website has no choice but to be irresistible in order to compete.
Beauty is key, and that can be achieved by many agencies and designers. But beauty by itself doesn’t mean you’ll achieve high conversion rates. In no way does it mean your website will actually perform better.
Unfortunately, many companies find out too late.
Our design process is a conversion optimization process. Our website designs are guided by conversion optimization principles, customer data, analytics, and behavioral sciences.
It’s scientific. Not based on one’s personal taste, gut feelings, or opinion.
Creative brainstorming, create mood board, begin signature Conversion Research Process
Analyze current site’s analytics to identify what’s already working and what’s not, and the site’s key areas
Usability testing on existing site to understand current site flaws, strengths and opportunities
Website polls to discover customers’ questions and buying objections
Survey existing customers to gather “voice of customer”, and identify conversion triggers
Create data-driven personas from quantitative & qualitative research
Build Conversion Trigger Triangle prioritizing customer questions, doubts, needs, and wants needed to be addressed for conversions
Evaluation of strategies to increase average order value
Gather & create copy and content
Cross-referencing wireframe with over 300 data points from usability studies
Validation of design decisions through
Continuous testing and optimization
Creative brainstorming & creating personas
Create mood board
“It was eye-opening to see how they conducted research of past customers and traffic, and then how they utilized that data and actually integrated it with the design to the point where they were able to say, “Hey, we used this word here based on the feedback we got from the research that we did.”
That was very impressive and it’s not something that I see any other design agencies doing”.
“SplitBase has a real talent for adding sleekness to a design, and just giving it that premium feel… Mobile conversions increased 191%, desktop by 38.9%.”
Working with SplitBase was a no-brainer for me. We had zero dips in conversion rates after re-launching the website, and we made more sales from day one.
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