ATTN: 8 & 9-FIGURE ECOMMERCE BRANDS
Ecommerce CRO services that grow revenue without more ad spend
SplitBase runs CRO programs for 8 and 9-figure DTC brands. Our team researches your customers, runs A/B tests in your testing tool, and builds the winners into your site. On average, clients see a 6–10x ROI in their first three months.
Feel like you’re not yet reaching the conversion rate and revenue numbers you want?
You get a full team assigned to your brand: CRO strategists, conversion-trained designers, test developers, data analysts and conversion copywriters. We’ve run this program for leading DTC brands since 2015.
Trusted by 8 & 9-figure ecommerce brands
The team are CRO specialists, reliable and a lot of fun to work with! Over the years, SplitBase helped us optimize our new homepage + bundles flow, amongst other things, which has helped increase monthly revenue by $800,000+."
Stephen Pinto
Director of Product Management
“The end-to-end experience of working with the SplitBase team was incredible. The level of attention to detail that went into tests and landing pages is above and beyond.”
43% Conversion Rate Increase
Bobby M.
VP of Digital
Talk to a CRO strategist
We only have 3 spots this month for new brands to join our client roster. Fill out the form below to book a call about your goals, your numbers and your store, and find out if SplitBase is the right fit.
Find out what’s holding your conversion rate back
Book a call and we’ll talk through your numbers, your goals and where your store is losing sales:
What our A/B tests help you decide
Those are just a few of the questions we can help you find the answer to.
Stop guessing. A/B tests, usability tests and copy tests show you what works before you roll it out to every visitor.
Through A/B testing, usability testing, copy testing, and other optimizations, we ensure that your website is relevant to your customers and equipped to convert.
They also catch changes that would have cost you sales before they go live.
"The SplitBase team are experts in developing clear conversion strategies that will drive immediate impact for the business. Along with this their attention to detail and thoughtful approach to the UI and UX of our website helped improve our overall conversions.”
78X ROI on SplitBase’s services
Steph Smith
VP of Marketing
"Since working with SplitBase we've seen significant improvements across every metric, including AOV and conversion rate. We also appreciate the rapid turnaround in communication for ad hoc help with any conversion and site-related issues that come up"
$3.3M in additional revenue from CRO
Sunny Gosain
The 3Ps method: Patterns, Perception, Proof
Our CRO process starts with your customers, not best-practice lists
Every test idea comes out of our 3Ps method. Patterns: we study how visitors behave, what customers say and where they get stuck. Perception: we look at how your brand is seen next to competitors. Proof: we A/B test the offers, pathways and experiences that drive revenue.
When brands don’t see results from conversion optimization and A/B testing, it’s not because of a lack of effort, but rather due to the wrong approach.
- Copying competitors
- Lists of best practices and test ideas
- What’s worked for other brands
Those will only take you so far.
SplitBase clients see needle-moving results fast, and that’s because test ideas come directly from quantitative and qualitative customer insights - not random best practices.
We’ve run CRO for ecommerce brands since 2015, so we know what tends to work. We also research your audience deeper than most, to find the root cause of your conversion problems and then solve them.
Our method doesn’t chase cheap conversion tricks. It uses your customers’ behavior and psychology as the lever for growth.
Working with SplitBase was a game-changer. They executed numerous hypothesis-driven tests, while also setting up robust event tracking to ensure we understood each test's impact. Their qualitative reports provided deeper insights into our customer base as our product line expanded and diversified.
Chris K.
“We were having a hard time scaling our revenue optimization efforts before partnering with SplitBase. Working together quickly resulted in impactful revenue per visitor growth and the confidence to scale our brand into new channels.”
Josh Elizetxe
What’s included in our ecommerce CRO services
One team owns the whole program, from research to the winning code on your site. Be as hands-on or hands-off as you like.
Customer research
Analytics, heatmaps, session recordings, surveys and review mining show why shoppers leave without buying.
Strategy and test roadmap
Every idea is ranked by likely revenue impact, so the biggest bets run first.
Design, copy and development
Our designers, copywriters and developers build every test variation to your brand guidelines.
QA, launch and analysis
Tests run in your A/B testing tool, such as Intelligems, and every result is broken down by device.
Winners built into your site
Our developers ship the winning versions, so your team doesn’t have to.
Reporting you can follow
A live dashboard, a report for every test, weekly calls and a private Slack channel.
How our CRO program works
Weeks 1–2
Research and roadmap
We dig into your data and your customers to find what stops people from buying, then rank test ideas by likely impact.
Week 2
First test live
Your first A/B test usually launches by the end of week two.
Months 1–3
Test, learn, ship
New tests launch every month. You get a report on every result, and we build the winners into your site.
Month 3 on
Full speed
Each result feeds the next round of tests. On average, clients see a 6–10x ROI by month three, and most stay 18 months or more.
What you gain from working with SplitBase
Actionable customer insights
Our 3Ps method shows what gets your customers buying and what stops them in their tracks, so you see exactly what’s holding you back.
Data-driven decisions
Gain clarity into which changes to make on your website to improve performance. No more guessing or relying on gut feelings. You’ll get a scientific approach to website optimization, made for ecommerce.
Make more money
Let’s not kid ourselves, we exist to help you make more money. If it wasn’t for that, what would be the point in us doing CRO? By helping you increase conversions, AOV and even LTV, you’ll be able to increase the ROI of your ad spend, and as a result, improve profitability.
Who our CRO services are for
Our programs work best for a specific kind of brand. Here’s how to tell if that’s you.
A good fit if you:
✓
Sell DTC and do $10M+ a year online, with 3,000+ orders a month
✓
Grow mainly through paid media, and rising acquisition costs cap how much you can spend
✓
Want one partner to own research, testing and execution
Not the right fit if you:
–
Are under $10M a year or 3,000 orders a month
–
Want ad management in the same retainer
–
Run a B2B or lead-gen site
Selling on Shopify or Shopify Plus? See how our Shopify CRO agency works
CRO for beauty, supplement and personal care brands
We’ve run CRO and landing page programs for brands in your category. A few results:
Beauty and skincare
~$1.6M
added revenue for Kiehl’s after we reduced checkout drop-off
+26%
conversions for INH Hair from product page tests
406% ROI
in three months for a celebrity-led beauty brand
Supplements and wellness
22% → 38%+
subscription take rate for Transparent Labs
+39%
subscription conversions from Ancestral Supplements’ landing pages
Personal care and subscriptions
+$800K/mo
estimated added monthly revenue from Dr. Squatch’s CRO program
Up to 25%
higher Meta ROAS for Snow Teeth Whitening
CRO case studies from DTC brands
Dr. Squatch Adds $800,000+/Month in Revenue Through Conversion Optimization
Dr. Squatch’s CEO hired SplitBase to increase conversions and revenue when the brand was still in the low 8-figures. With significant Meta and YouTube ad budgets, and 5 years later, a Super Bowl ad, it was critical for the brand to be able to convert website visitors into customers at the lowest acquisition costs possible.
Through ongoing customer research, followed by hundreds of A/B tests, landing pages, and other optimizations, we helped redesign parts of the website, and optimize the entire experience, including their subscription flow, bundles and bundle builder, the quiz, navigation, and - pretty much everything.
Through this partnership, Dr. Squatch generated $9.6M in annualized revenue through CRO, achieved double-digit conversion rate and AOV increases, and made major decisions with confidence.
Product Page Optimizations Increased INH Hair's Conversions by 26%
Our research found one of the main reasons people weren’t buying INH’s products: they weren’t familiar with the product category and didn’t know how to use the products.
Using these insights, our strategists, designers and copywriters came up with multiple different ways to improve these aspects on the product pages. We tested how-to videos, how-to gifs, additional page sections, and clarified existing descriptions.
As a direct result of SplitBase’s work on INH Hair’s website, their conversions increased by 26%, and the brand achieved over 6 figures in additional revenue due to CRO.
Hyperice gets 78x ROI from Conversion Optimization and Landing Page Efforts
Hyperice hired SplitBase to design, build and optimize landing pages, as well as improve their website through ongoing optimization and A/B testing.
As the official Recovery Technology Partner of the world’s best sports leagues including the NBA, MLB, UFC, PGA TOUR - they were getting significant organic traffic, but they were also looking to scale their ad spend and marketing efforts.
They didn’t have many landing pages, and their website wasn’t fully optimized for conversions. Yet, they knew CRO was critical if they wanted to achieve the scale they intended.
We designed landing pages and A/B tests that closely followed their brand guidelines, and worked alongside their brand, website, and media team to execute the CRO strategy we built through our methodology.
As a result, the brand achieved a 78x ROI, and an additional $934,000/month in revenue through SplitBase's CRO services.
“I can't rave more about the SplitBase team and the value we have gained”
6 figures in additional revenue generated
Sharon Pak
“Working with SplitBase has been a game-changer for us. They boosted our conversion rate and allowed us to scale to new heights”
55.3% conversion rate increase
Anthony Rumbello
Ready to break through your conversion plateau?
Book a call to talk through your numbers, your goals and your store, and find out whether a CRO program can pay for itself for your brand.
Ecommerce CRO services, answered
Can’t find yours? Bring it to a free call with our team.
Book a CallNot ready for a program? Start with a CRO audit →
How much do your ecommerce CRO services cost?
Programs start at $8,500 a month. Your price depends on your traffic and scope: the more orders you get, the faster tests reach a result and the more we can run each month. We charge a monthly retainer and only take on brands where we see a path to at least a 3x ROI.
Who are your CRO services for?
DTC brands doing $10M+ a year online and at least 3,000 orders a month, many of them in beauty, skincare, supplements and personal care. We work with Shopify and Shopify Plus brands, and with brands on other ecommerce platforms.
What results can we expect, and how soon?
Most programs launch their first test in week two. Expect early wins and clear learnings within one to two months, and a 6–10x ROI on average by the end of month three. Over a full year, clients typically add six to seven figures in revenue.
Is there a minimum commitment?
Yes. Programs start with a minimum term so tests have time to reach reliable results and build on each other. We share the exact term in your proposal. Most clients stay with us for 18 months or more.
What can you A/B test?
Anything that affects whether someone buys: product pages, bundles, subscription options, quizzes, navigation, landing pages, checkout steps, pricing presentation, offers and free-shipping thresholds. We test changes big enough to move revenue, not just copy tweaks.
Which A/B testing tool do you use?
We run tests in your A/B testing tool, such as Intelligems, VWO or Convert, and we’re official partners of all three. Our developers build each test, and our analysts break down every result by device and other key segments.
Do you implement the winning tests?
Yes. Our developers build the winners straight into your theme, so you don’t need your own developers to ship them.
What do reporting and support look like?
You get a live dashboard with every test that’s planned, running or finished, plus a full report for each one. Our optimization managers run weekly or bi-weekly calls, and your team gets a private Slack channel with ours.
Should we hire an in-house CRO specialist or work with an agency?
One hire covers one role, but a CRO program needs research, strategy, design, copy, development and analysis. With SplitBase you get strategists, designers, developers, analysts and copywriters from day one, plus what we’ve learned running CRO for DTC brands since 2015.
How is SplitBase different from other CRO agencies?
Test ideas come from research on your customers, not best-practice lists. We’re judged on revenue, profit and LTV, not just conversion rate. And we build the winners into your site, so results don’t stall in a slide deck.