Landing Page Design & Optimization Service for Ecommerce
Landing pages that bring 8 & 9 figure
DTC brands massive returns.
To increase conversion rates, AOV, MER, ROAS, and all other metrics you care about - you need landing pages designed with your customers in mind. Lucky for you, that's exactly what we do.
.webp)
Optimizing your ads is only half the battle.
People are clicking… but you need those clicks to turn into purchases. We’ve spent the last 7 years refining our CRO methodology and generating a combined $100,000,000+ in additional revenue for leading DTC brands through landing pages and conversion optimization.
It’s time to generate more from your advertising.
Why work with SplitBase?
We build landing pages customized to your customer.
Unlike most agencies that build pages off templates and best practices, we make sure your potential customers see what they need to see in order to buy your product. Through extensive user research, we create landing pages that educate and address your customers’ top questions.
Conversion Optimization is at our core.
We’re not just a landing page agency, we’re a conversion optimization agency first - with a team of CRO strategists, copywriters, designers, developers, and analysts working together to create landers that elevates your brand and converts your users.
What’s best to test?
We’ll let you know.
Not sure what type of landing page you need? An advertorial, a listicle, a quiz, or a hero-style page perhaps? No sweat - we’ll analyze your ad library, analytics, and customer segments to determine the best landing page type to build to fit your customer acquisition strategy.
Case Study
“The end to end experience of working with the SplitBase team was incredible. The level of attention to detail that went into making this landing page is above and beyond. They also worked really well with our internal brand marketing teams to make sure we were creating a landing page based on brand performance marketing principles.”
Bobby M.
VP of Digital, Laura Geller
43%
Increase in conversion rate
Case Study
"Working with SplitBase has been a game-changer for us. Their comprehensive redesign of our main landing page boosted our conversion rate and allowed us to scale to new heights. They always have tests in the pipeline and really feel like they are part of our team. They've gone beyond just landing pages and worked with our media buyers to further maximize results."
Anthony Rumbello
Founder & CEO, NeuroMD
55.3%
Increase in conversion rate
$100,000+
Additional monthly revenue
Case Study
“Working with SplitBase was a game-changer. They executed numerous hypothesis-driven tests, while also setting up robust event tracking to ensure we understood each test's impact. Their qualitative reports provided deeper insights into our customer base as our product line expanded and diversified. Thanks to SplitBase, we now have a clearer path to growth and a deeper connection to our customers.”
Chris Kalamchi
Head of Growth, Birthdate Co.
$2M+
Annualized Revenue Impact
.png)
Increase Conversion Rate
Increase AOV
Lower CPAs
How do we help you get more sales from your landing pages?
Different goals call for different landing pages because there isn’t a one-size-fits-all approach. In combination with your business goals and what we uncover about your customers in our research process, we’ll recommend one or more of the following landing pages.
Hero
This is probably what you think of when you think of a landing page. It’s focused on compelling the reader to take one action - usually add to cart - for one product or one collection of products.
Quiz
This is an interactive approach that both educates and engages people with your brand and products. It’s a fun and effective sales tool that generates leads and builds relationships.
Advertorial & Listicle
This type of landing page incites curiosity, and is an effective tool in driving conversions. It’s focused on educating and answering questions about your product without directly selling it.
Hero
This is probably what you think of when you think of a landing page. It’s focused on compelling the reader to take one action - usually add to cart - for one product or one collection of products.
Quiz
This is an interactive approach that both educates and engages people with your brand and products. It’s a fun and effective sales tool that generates leads and builds relationships.
Advertorial & Listicle
This type of landing page incites curiosity, and is an effective tool in driving conversions. It’s focused on educating and answering questions about your product without directly selling it.
It’s not just the type of landing page that will get you stellar results, it's the process.
Here’s our proven process tailored specifically for DTC brands
01
Quantitative Research
We scrutinize your analytics to identify problems, opportunities and successes, so we can eliminate what doesn’t work and double down on what does.
02
Qualitative Research
We put ourselves in users’ shoes through usability testing, customer polls, surveys, and interviews to understand customer needs, wants and desires.
03
Testing Trifecta Strategy
Using insights from our quantitative and qualitative research, we build a landing page strategy that’s tailored to your brand and customers.
06
Development & QA
Our developers then bring the page to life in your landing page tool of choice, whether it’s Replo or Webflow or anything else. We integrate your page seamlessly with your store, analytics, and tech stack.
05
UX & Design
Our CRO-trained UX/UI designers use our research insights, usability best practices, and behavioral design to design a landing page that will sell, while perfectly matching your brand standards.
04
Copywriting
Our conversion copywriters take this to the next level by defining the tone, and writing copy that resonates with your audience.
07
Launch & Reporting
We work alongside your marketing team to make sure your ads, creatives, and audiences are optimized for the landing pages we’ve built, and that tracking is set up correctly to ensure proper results.
08
Test & Optimize
Month-over-month, we help you create new landers and improve your existing ones, so you’re always sending traffic to top performing pages.
01
Quantitative Research
We scrutinize your analytics to identify problems, opportunities and successes, so we can eliminate what doesn’t work and double down on what does.
02
Qualitative Research
We put ourselves in users’ shoes through usability testing, customer polls, surveys, and interviews to understand customer needs, wants and desires.
03
Testing Trifecta Strategy
Using insights from our quantitative and qualitative research, we build a landing page strategy that’s tailored to your brand and customers.
04
Copywriting
Our conversion copywriters take this to the next level by defining the tone, and writing copy that resonates with your audience.
05
UX & Design
Our CRO-trained UX/UI designers use our research insights, usability best practices, and behavioral design to design a landing page that will sell, while perfectly matching your brand standards.
06
Development & QA
Our developers then bring the page to life in your landing page tool of choice, whether it’s Replo or Webflow or anything else. We integrate your page seamlessly with your store, analytics, and tech stack.
07
Launch & Reporting
We work alongside your marketing team to make sure your ads, creatives, and audiences are optimized for the landing pages we’ve built, and that tracking is set up correctly to ensure proper results.
08
Test & Optimize
Month-over-month, we help you create new landers and improve your existing ones, so you’re always sending traffic to top performing pages.
Here’s what our clients say about us
Sunny Gosain
COO, Moon Pod
Alice Millard
Associate Director of Marketing, Haute Hijab
Stephen Pinto
Director of Product Management, Dr. Squatch
Start converting more ad clicks into buyers.
Managed Landing Page Program
Custom Pricing
INCLUDES:
Multiple landing pages & variants each quarter
Ideation, customer research, strategy, copywriting, design + Figma file, development & QA, tech integration & tracking
Ongoing A/B testing & optimization
BEST FOR:
Brands who want to benefit from landing pages and ongoing CRO but don’t have the resources to do it in-house
Brands with a minimum of 5000 orders per month
Unsure which option is best for you? Have questions?
Frequently asked questions
Which tools do you use to build your landing pages?
Most of the time we’ll use Replo, which, once your landing page is built, makes it super easy for you or your marketing team to move or edit sections, text, images or products. With Replo, you can also duplicate your landing pages to create multiple versions in just a few clicks, If you’d prefer to have your page coded into your Shopify theme, we can do that too, and if you’re not on Shopify, we recommend that we build your pages on Webflow.
While some may recommend Unbounce, and our team has used it for the past 7 years, we don’t recommend it if you’re on Shopify as it lacks a solid integration. Some design elements can be difficult to re-create in Unbounce too, and brands don’t always love how Unbounce makes pages responsive.
Do you only help brands that use Shopify? What if I’m on BigCommerce, Magento, Salesforce, etc…
While Shopify landing pages are the most common, we can also help no matter which ecommerce platform you use. That said, if you use something other than BigCommerce or Shopify, we may need to discuss how you’d like those pages coded on your site. In this case, we recommend you book a call with us to discuss your needs before placing an order.
Do we own the landing pages SplitBase creates for us?
100%. Once the project is complete, we’ll send you all the files and you will be the owner of all the rights. Landing pages built in tools like Replo or Webflow will be built into your own account.
How long does it take from start to finish?
4 to 5 weeks. We need to send a customer survey to your existing customers to create a landing page strategy (we’ll provide the email template and survey, you just need to plug it in your email tool and send it to a segment of existing customers.) The project’s start date officially starts the day the survey is sent, so the sooner you’re able to send the survey, the sooner we’ll be able to complete your landing page.
Is it possible to get a Figma file of the design so our team can code it in our theme (instead of building it in a landing page tool)?
Yes, we’ll send you the Figma file of the landing page and all design assets no matter what. The file is made developer-ready and pixel-perfect for any dev team to follow. If you’d like to code and integrate your landing page yourself, just let us know.
Will you follow our brand design and voice guidelines?
Yes, our clients are generally DTC ecommerce brands with very specific brand guidelines who are quite picky with design, so our team knows how to work with those. As soon as we kick off, we’ll ask for your brand design and voice guidelines to follow. We’ll also ask you for your own preferences, or if there are any particularities we need to keep in mind as we strategize, write copy, and design, such as restricted language to avoid.
If you’re not a fan of your website’s current design, and you’d prefer to have our team go outside of your established design style, let us know and we’ll instruct our team to go beyond your established style and elevate the aesthetics through the landing page.
By how much should I see my conversion rate increase?
While we frequently see ~20% increases VS traffic sent to product pages and landing pages, the exact impact of a landing page varies wildly from brand to brand. Ethically speaking, since we’re not magicians, we cannot guarantee an increase, but some of our clients, like Laura Geller, have seen a 46% increase in conversions. DIFF Eyewear, +55%. That said, keep in mind such success is generally achieved through a few iterations, and you should not expect the first version of any landing page to be a home run. Our most successful clients, like Dr Squatch, know they need to A/B test and iterate to continuously get performance gains, and of course, we can help you with all your testing needs as well. Our ongoing CRO or landing page program clients see a 10x ROI on average by month #3.