Minds of Ecommerce Podcast
The podcast where founders and executives of million-dollar ecommerce businesses share in detail 1 key growth strategy that was critical for their success. No BS, no fluff. Actionable insights only.
With Raphael Paulin-Daigle, Founder of SplitBase
The Strategy That Dramatically Increased Tenzo Tea's LTV by 50%
Steve O'Dell is the Co-founder and CEO of Tenzo Tea
How a DTC Cookware Brand Leveraged Product Bundling To Accelerate Growth
Jordan Nathan is the Founder and CEO of Caraway
The Partnership-Building Strategy That Positioned Eight Sleep as a Market Leader
Alexandra Zatarain is the Co-founder and Vice President of Brand and Marketing at Eight Sleep
Unlocking the Power of SEO and Content Marketing for Ecommerce Business Growth
Raphael Paulin-Daigle sits down with Suzie Cyrenne, Co-founder of Zumalka and Buster Fetcher™, as she unpacks her SEO strategies for increased visibility, traffic, and sales
Successfully Growing a DTC Brand Beyond US Borders
Stephen Pinto is Director of Product Management at Dr. Squatch and we talked about international expansion for DTC brands.
Landing Pages and A/B Testing to Win at Media Buying
Ashvin Melwani is the co-founder and CMO of supplement company Obvi. They've been able to succeed at media buying through on-site and landing page A/B testing.
Growth Through Brick & Mortar for Ecommerce Brands
Ben Sehl is the Senior Product Lead of Hydrogen, Shopify’s new framework for building next-generation custom storefronts; as well as the Co-founder of Kotn
How Understanding Their Customers Led to 1400% Growth
Ben Smith is the founder of Disco, a DTC skincare brand for men. They've grown significantly over the past years, and Ben credits much of this growth to customer research.
How to Scale a DTC Brand Using Freelancers
Chris Meade is the co-founder and CMO of CROSSNET, the world's first four-way volleyball game. The brand has had solid growth over the years, and they've also worked really to deploy their capital in the most efficient ways possible..
Actionable Tips for a Highly Effective Referral Program
Jason Wong is the Founder of Wonghaus Ventures and Doe Lashes, a DTC brand that he managed to scale to millions in just one year. He credits a lot of that growth to their referral program, and that's exactly what..
How Snow Made SMS One of Their Most Profitable Customer Acquisition Channels
Josh Snow, is the founder and CEO of $100M+ DTC oral care brand, Snow. In this episode, we talk about the best ways for ecommerce brands to use SMS to grow their customer base, extend LTV, and scale profitably..
How Saatva Mattress Reached $250m+ in Revenue Through Differentiation (with Ricky Joshi)
In this episode, you'll hear from Ricky Joshi who's co-founder of Saatva, one of the first and biggest direct-to-consumer mattress brands to emerge. In an industry where competition is tight, they've managed to..
Unbound Merino's Strategy for Growing Into a Multi-Million Dollar Brand Through Crowdfunding, Dan Demsky
Dan Demsky is co-founder of DTC apparel brand Unbound Merino. They've successfully used crowdfunding to get the brand started, and still use it to this day as a growth strategy. In this episode we talk about storytelling in marketing..
Scaling a Food & Beverage DTC Brand: Tips to Grow Through Grocery Stores and Amazon - Wilson Hung
Wilson Hung is director of growth at Kettle and Fire, the fastest growing bone broth brand. He was employee #2 at the company, and in only 2 years grew revenues from 5 to 8 figures. In this episode..
How to Build an Emotionally Charged DTC Brand and Get Into Department Stores
In this first episode of the 2nd season of the podcast, Andreas Palm, co-founder of CDLP Underwear shares how they got featured in major publications such as Vogue and GQ, and got into Mr Porter, SSENSE..
Under-Utilized Growth Opportunities, Selling on Amazon, and SMS Marketing with Andrew Youderian of eCommerceFuel
Andrew Youderian built and sold numerous eCommerce stores. He now runs eCommerceFuel, a highly curated community of 7-figure+ eCommerce merchants. Over the years, he’s seen what works, and what doesn’t in terms of..
A Hiring Process to Create the Best Ecommerce Marketing Team - with Brad Pedersen
Brad Pedersen is a serial entrepreneur who's built companies with revenues ranging from 7 to 9 figures, and with up to 130 employees. Recently, he co-founded a direct-to-consumer ecommerce company called Pela Case, which has been..
1.3M YouTube Subscribers to 7 Figures in Revenue: Beardbrand’s Content Marketing Strategy Revealed
In episode #13, Eric Bandholz, the founder of Beardbrand, a men’s grooming ecommerce company that achieved 1.3 million YouTube subscribers and credits most of it’s 7-figure growth to their content strategy. He shares their YouTube strategy..
The Engagement-Driven Email Marketing Strategy That Grew BombTech Golf to $7M (with Tyler “Sully” Sullivan)
In episode #12, Tyler “Sully” Sullivan, founder of BombTech Golf and Ecom Growers, shares how he built BombTech Golf to over $7M mostly through email marketing by building relationships with customers, and validates new products..
The Product Experience Strategy Athletic Greens Used to Double Sales (with Adam Trouncer)
In episode #11, Adam Trouncer, CEO of Athletic Greens, an 8-figure DTC ecommerce brand selling an all-in-one supplement, shares how they’ve doubled the business by focusing on creating a better brand and product..
How to Run a 7 Figure Ecommerce Business With No Employees (with Abby Walker)
In episode #10, Abby Walker, CEO & Founder of Vivian Lou, will share how she works with agencies, makes decisions, and runs a million-dollar ecommerce store with no employees..
Growing to $15M/year With A Customer Service Strategy (with Jeff Cayley)
In episode #9, Jeff Cayley, CEO of Worldwide Cyclery shares how he created a customer service strategy that is the backbone of their ecommerce growth to nearly $15 million a year in sales. He also shares..
Growing to 100k+ Orders/Year Through a Viral Video & Thoughtful Branding (with Jack Haldrup)
In episode #8, Jack Haldrup, founder of Dr. Squatch, will share how they managed to get 40 million views for one of their viral videos, and how they get over 100,000 orders a year with a brand personality that convert customers..
How to Use Quizzes to Acquire and Convert Customers at Scale (with Phil Kyprianou)
In episode #7, Phil Kyprianou, founder of GothRider, shares how he’s been using quizzes as a traffic acquisition conversion strategy that has been adding millions of dollars to his ecommerce company’s bottom line..
How to Run Ultra-Profitable Ads Using Margins, Lifetime Value, and Customer Acquisition Costs (with Gareth Everard)
In episode #6, Gareth Everard, co-founder of Rockwell Razors, Keyto, and a few other eCommerce brands, will share how he calculates and utilizes the lifetime value of his customers to make paid ads ultra profitable..
A Facebook Ad Strategy Used Grow The Biggest DTC Ecommerce Brands, Explained Step-by-Step (with Nik Sharma)
In episode #5, Nik Sharma, former director of direct to consumer ecommerce at Hint Water and VaynerMedia will share step by step an online ad strategy that helped Hint Water become $100 million business..
How Haute Hijab Uses Data To Create A/B Tests and Make Better Web Design Decisions (with Ahmed Zedan)
In episode #4, Ahmed Zedan, co-founder of Haute Hijab, will share how they manage to scale fast, using data to make better web design decisions, how they use customer insights to drive their AB testing program..
How Wholesome Culture Followed “The Rule of One” to Achieve Rapid Growth In Ecommerce Sales (with Audrey Castonguay)
In episode #3, Audrey Castonguay founder and CEO of Wholesome Culture, an online store selling clothing and items promoting vegan and environment-related messages, will share how she tests new products..
How to Use User-Generated Content to Disarm Customer Objections (with Cathryn Lavery)
On episode #2 of the Minds of Ecommerce Podcast, Cathryn Lavery, co-founder of BestSelf Co., which she launched in 2015 with her co-founder Allen Brouwer, shares how she utilizes user-generated content to disarm objections..
Scaling an Ecommerce Store to $40M/year by Building Strategic Social Media Assets (with Gary Nealon)
On the very first episode of Minds of Ecommerce entrepreneur Gary Nealon, founder of RTA Cabinet Store, that he now sold, walked us through a social media strategy that allowed him to scale ecommerce sales to over 40 million dollars a year..