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Landing pages can break your business.‍Even the best paid ads and organic content can’t help buyers who find themselves on a poorly strategized landing page. If you’re seeing a high customer acquisition rate and a low conversion rate—your landing page isn’t aligned with how people buy.‍‍ Buyers move linearly through 4 stages of the buying process, here's how to build landing pages that align and convert.

There are different types of ecommerce landing pages for both mobile and desktop that best suit different goals, in this post, we explore the 3 most commonly used in direct-to-consumer e-commerce: the hero, the quiz, and the advertorial, and you'll find plenty of examples from real brands, for each.

If your ecommerce brand has been focused on the USA to grow, but you’re now eyeing international expansion, you’ll quickly find out converting international customers may not be as easy as you’d think.Many factors make or break your potential to get international visitors to convert into customers, and many of those factors aren’t things you even have to think about when selling to an American audience. Messaging, expectations, shipping… all elements, amongst many more, that require some special attention when selling to an international audience. Keep reading to discover the top five factors that can heavily influence the conversion rate of non-US based consumers and the simple approaches you can take to get those international customers to convert as well as your American audience.

The very best ecommerce product pages not only give basic facts about the product, but they tell a story, answer customer questions, and motivate people to buy.‍ Here are some of our favorite product page examples from 11 of the top ecommerce stores on Shopify.

Landing pages can do wonders for ecommerce, but expecting just “any” landing page to succeed is unrealistic. Working with the right landing page optimization agency is critical. Here are 5 questions to ask before choosing an agency.

There are only 3 ways to increase your store’s ecommerce revenue: Acquire new customers, get existing customers to buy more often, increase the value of each transaction - aka - average order value. In this post, you'll learn how to increase the average order value (AOV) of your Shopify store, with tons of examples from DTC brands.

Building a landing page for an ecommerce store and need some design inspiration? Need ideas for how to structure your landing pages to increase sales?‍In this post, the conversion optimization team here at SplitBase picked 10 mobile landing pages from direct-to-consumer brands they like and reviewed them in detail. We’ve reviewed the copy, images, page structure and design, calls to action, offer, and so much more.

In this post we’re going to review 3 of the best ways to build ecommerce landing pages for mid-to-large-sized brands: Unbounce, Instapage, and custom landing page designs that you code and host yourself. Most reviews already available don’t take the unique needs of an ecommerce brand into consideration, and few talk about what’s still one...