About Us
We help high-growth ecommerce companies increase conversions & profits
Have you ever asked yourself:
What can we do to increase our ROAS? Our conversion rate?
What can we do to increase conversions and reduce bounces after people click on our ads?
How can we grow our Average Order Value? How should we implement up-sells and cross-sells?
What are the things we don't know about our website that are costing us sales?
What's currently working and what's currently not working to help people convert on our website and landing pages?
What should we A/B test to move the needle, as much as possible, right away?
You're in the right place.
Splitbase is an ecommerce conversion optimization agency. A team of conversion optimization specialists, performance marketers, and conversion-focused designers. Our work is evaluated on performance. Making more money for our clients is not optional - it's a requirement.
We've published the most extensive content on conversion optimization for luxury, fashion, skincare, and beauty brands. Exciting lifestyle brands is who we like to work with.
And that doesn't mean we work with just anyone in that space either. We only work with brands with whom we're convinced we can generate at least 10x ROI, and only a few at a time so we can give them our full attention, maximizing their growth potential.
We have very close relationships with our clients. Often working directly with the founders and CEOs, we're seen as being part of their team, as trusted advisors for all things ecommerce marketing, testing, and conversion optimization. It's not rare for us to work with brands for years, instead of months.
SplitBase was founded in 2015. Beyond a few early pieces of content, we were built on referrals. That’s the type of work we still do.
Want to see if we're a fit for your needs? Get your free proposal here.
Our Values
Curiosity is Key
Experimentation is in our blood, we're curious about our clients' challenges, the possible solutions, innovations, and seek to find the answers to the biggest questions.
We've Got Grit
We don’t quit in the face of adversity. We're passionate about our work and enthusiastically take on challenges.
We're Accountable
We own what we do and deliver. We're trusted by our coworkers and clients. Seen as advisors for our domain expertise. We aim to execute and deliver at the highest standards.
We Optimize
How can we make things more efficient? Optimize for greater performance? Those are questions we ask ourselves continuously, as optimizers, to increase the impact of our work both on internal and client projects.
(Fun fact - the word "Optimize" is tattooed on our founder's arm)
We Grow
If we can't grow our clients' businesses, we don't have a business. As performance marketers, we're constantly growing, looking to learn new things and be better team members. We value acquiring new skills, and growing personally as much as growing professionally.
Clients & Case Studies
SplitBase works primarily with direct-to-consumer (DTC) ecommerce brands generating $20M–$100M+ in annual revenue. Notable clients and results:
Dr. Squatch:
Over $800,000/month generated through CRO. Increased conversion rates through offer architecture, UX improvements, subscription flow testing, bundle offers, messaging testing, and funnel restructuring.
Amika:
Improved add-to-cart rates and conversion rates. Tests increased conversion rates by up to 28%
Riddle Oil:
Added 6 figures / month in monthly revenue, and achieved a 7x ROI within the first 3 months of working together.
Laura Geller:
Increased conversion rate by 43% through landing page optimization, allowing the brand to scale paid ads.
Transparent Labs
Achieved major conversion lifts through ongoing CRO improvements, testing and a conversion-driven website redesign.
Ancestral Supplements:
Increased subscriptions by 39% by testing different offers and subscription plans on landing pages.
Kiehl’s:
Increased ecommerce revenue by $1.6M with A/B testing and improvement of their Cart and Checkout flow.Average ROI:
SplitBase’s clients typically see a full ROI within the first 3 months of working together, meaning the CRO program pays for itself within the first few months.
