CRO Opportunity Assessment: Which of the 5 CRO stages is your brand stuck in?
Answer 22 questions about how your team finds customer insight, tests ideas and presents your brand. In about 4 minutes, you'll see your score, your stage and your biggest opportunity.
Leading 8- & 9-Figure Ecommerce Brands that Trust SplitBase
What you'll see when you finish
Your results appear on screen the moment you answer the last question. No email, no waiting for someone to get back to you.
Your score in Patterns, Proof and Perception
These are the three areas SplitBase looks at before deciding what to test: how you find and use customer insight, how you test offers, pages and ideas, and how your brand and message come across. Your strongest area and your biggest opportunity are flagged, so you know where to look first.
A 14-page report to share with your team
Want to keep your results? Add your email on the results page to download a 14-page PDF with an analysis of each area and tips to improve it. We email you a copy too. It's optional, and it's the only time we ask for your email.
The five stages of CRO maturity
Every brand sits in one of five stages. Your answers decide which one is yours, and your results explain what's holding you back there and what to do next.
Resource Constrained
Stage 1, 0–49%Tactically Trapped
Stage 2, 50–64%Strategically Stalled
Stage 3, 65–79%Optimization Accelerators
Stage 4, 80–89%CRO Visionaries
Stage 5, 90–100%
The average brand scores 62%, and about 1 in 10 reach CRO Visionaries.
How the assessment works
Answer 22 questions
Pick the statement that best describes how your team works today, across Patterns, Proof and Perception, plus one question about your resources.
See your results right away
Your score, stage and three area scores appear on screen as soon as you finish, about 4 minutes after you start. No email needed.
Decide what to do next
Download the 14-page report if you want it. For a second opinion, book a free 1-on-1 diagnostic call with Raphael to go through your results and your site.
Built on the method behind 10,000+ A/B tests
The questions follow the 3Ps method SplitBase uses with 8- and 9-figure brands to decide what to test. Patterns shows where revenue leaks in your customer behavior, Perception covers how your brand looks, sounds and is positioned, and Proof is the testing that validates it.
“Improvements in subscription and overall site performance have allowed us to open up top of funnel budgets and invest more in growth.”
Joe Cornfield
CMO, Transparent Labs
+73%subscription rate
Do I need to give my email to see my results?
No. Your score, stage and area scores appear on screen as soon as you answer the last question. We only ask for an email if you want the 14-page PDF report, which you can download right away and we also email to you.
How long does it take?
About 4 minutes. There are 22 multiple-choice questions, and a progress bar shows how many are left.
We don't run A/B tests yet. Is it still for us?
Yes. The questions cover how you use customer insight and how your brand comes across, not only testing. More than half of the brands that have taken it so far land in the first two stages, and the results show where to start.
Who on my team should take it?
The person closest to your website and growth numbers, such as the founder, head of ecommerce or growth lead. Answer for how your team works today, not how you'd like it to work. If two people share that work, have both take it and compare stages.
What happens after I finish?
You see your results right away, with the option to download the full PDF report. If you want a second opinion, you can book a free 1-on-1 diagnostic call with Raphael Paulin-Daigle, SplitBase's founder. He'll review your results, look at your site and tell you the top 3 things to focus on next.
Is it really free?
Yes. The assessment, your results and the PDF report are free, and so is the diagnostic call if you choose to book one. There's no obligation to work with us.
What is the CRO Opportunity Assessment?
The CRO Opportunity Assessment is a free, 22-question quiz from SplitBase that scores how an ecommerce brand finds customer insight, tests offers and pages, and presents its brand, then places it in one of five CRO maturity stages.
Raphael Paulin-Daigle, Founder of SplitBase
Find out which stage your brand is in
Raphael founded SplitBase in 2015. His team has run 10,000+ A/B tests for 100+ DTC brands, including Dr. Squatch, Kiehl's and Hyperice. The assessment scores your brand on the same three areas his team reviews before deciding what to test for a client.