The ecommerce CRO audit that shows you what to fix and test

A CRO audit is a review of your store’s data that shows where visitors drop off, why they leave, and what to fix or A/B test to win that revenue back. At SplitBase it takes about two weeks and ends with a live walkthrough of every finding with your team.

It covers your tracking, your funnel by segment, and every step from the ad to the order: landing pages, homepage and navigation, collection pages, product pages, cart and checkout, subscriptions and post-purchase. We use GA4, Shopify data, heatmaps and session recordings. You get an audit deck, a fix-now list, a test plan and a live walkthrough.

Ours is one fixed fee that we share on a free 30-minute call, and it comes off your first month if you start a CRO program within 60 days. If the walkthrough isn’t useful, we refund it. Across the market, what an audit costs depends on how deep it goes: a heuristic review of a few pages costs far less than one built on your analytics, behavior data and customer research.

About two weeks, from the day we get access to your data to the walkthrough. If you don’t have a heatmap tool yet, we set up Microsoft Clarity first and let it collect data, which adds time.

A short kickoff call and read access to GA4, Shopify and your heatmap or session recording tool, such as Microsoft Clarity, Hotjar or Heatmap. Ad account access is optional. Nothing on your site changes during the audit.

A UX audit asks whether shoppers can use your site without friction. A CRO audit covers that, ties each finding to your data and your revenue, and ends with a plan of fixes and A/B tests. A UX review is one input into a CRO audit.

The audit is the diagnosis: what to fix and what to test. A CRO program acts on it every month with research, design, copy, development, QA and A/B tests. Many brands start with the audit to see how we think before they commit to a program.

Yes. We write the fix-now list for your developers, and the test plan works with your A/B testing tool, such as Intelligems. Some brands ship the quick fixes themselves and hand us the tests.

No. The audit focuses on behavioral data from GA4, Shopify, heatmaps and recordings. Customer surveys, review mining and competitor research happen in the CRO program, where they feed the next round of tests.

No. We audit Shopify and Shopify Plus stores. Plus gives you more control over checkout, so the checkout recommendations depend on your plan.

Fixes don’t need a test, so they help at any traffic level. A/B tests need volume. For each test in the plan we note the traffic it needs, and we flag where your traffic is too low to test and a straight change makes more sense.

If you can, yes. The audit shows what already converts and what loses money, so the new site keeps what works. Redesigns that skip this step often look better and sell the same.

You choose. Your team can act on the findings, or we can turn them into a CRO program. If you start a program within 60 days, the audit fee comes off your first month.

Yes. Conversion Blueprint is the name we’ve used for our CRO audit on sales calls. Same scope, same price and the same credit.

Our CRO strategists, the same team that runs testing programs for brands like Dr. Squatch, Hyperice and Kiehl’s. Together they’ve run more than 10,000 A/B tests on ecommerce stores.