Brand-Aligned
Shopify CRO for DTC

Usually, yes. On the same ad spend, more visitors become customers, so each one costs less: a 20% conversion lift cuts CAC by about 17%. For paid landing pages we also test at the ad level in Meta, so you see the effect in your ad account, not just on your site.

Every on-site test is judged on metrics that matter and drive revenue, such as revenue per visitor, conversion rate, AOV, add-to-cart rate, subscription take rate, and LTV. We also measure the revenue and profit uplift generated by every test. Landing pages for paid traffic are also compared inside Meta, where CAC and ROAS are measured. Every test report shows the impact on your KPIs.

It depends on whether your goal is immediate cash flow and subscriber count, or LTV. We’ll optimize for what aligns with your business goals and makes the most financial sense. We test purchase options, incentives, frequency framing, pricing and upsells. In each case, we look at both the immediate performance impact and the cohort-based impact over time, including churn, payback period and LTV. For example, a test that lifts first orders but brings in subscribers who churn isn’t a win.

Programs start at $8,500 a month. Pricing depends on your scope and order volume: the more orders you get and the more landing pages you have, the more tests we can run. We only take on brands where the program can realistically pay for itself, and on average clients see a 6–10x ROI within their first three months.

Programs start with a minimum commitment so tests have time to run, reach a reliable result and compound. We share the exact term in your proposal. About 95% of clients keep working with us after it ends.

It depends on your traffic and order volume. The more orders you get and the more landing pages and funnels you have, the more tests we can launch. We plan the pace in your roadmap and tell you what to expect for your store before we start.

We work with stores doing at least 3,000 orders a month. Below that, tests take too long to reach a reliable result.

Your first tests usually go live by week two. Within 30 to 60 days you’ll have clear learnings and early wins, and on average brands see a 6–10x ROI by month three.

Every test gets a report with the results, key metrics and what we learned, whether it wins or loses. We meet weekly or bi-weekly to review results and plan next steps, and we’re on Slack for questions in between.

Yes. Our designers are in-house and work inside your brand guidelines and design system. If you have in-house designers, we work alongside them or from their files.

No. Your developers keep owning theme builds, features and migrations. We design and build test variants ourselves, in your theme and testing tool, so tests never wait in your dev queue. For CRO clients who need extra development help outside our CRO scope, we can help at a fixed hourly rate.

No need to wait. We often work with brands during a redesign or replatform: we use research and data to guide design decisions, test parts of the new design before launch when we can, and help you avoid a drop in performance.

We build the roadmap around your promo calendar. Landing page and offer tests can run through promos, while tests on checkout and other core flows pause when traffic gets unusual. Before BFCM, we test offers early so you go into November knowing what works.

Two ways. For smaller changes, we run traditional A/B tests within your A/B testing tool, such as Intelligems. For net-new pages or pages targeting new angles, we recommend testing them directly in Meta. While we won’t create the new ads for you, our team will work alongside your team or media buyer to make sure the tests are set up for success.

Yes. We regularly test pricing presentation, bundles, offers and free-shipping thresholds when your traffic allows a reliable result. We plan these tests carefully to avoid unintended effects on customers or operations.

Yes. We test and build on Shopify checkout, and we install and configure the apps your tests need, from page builders like Replo to subscription apps like Recharge or post-purchase apps like Aftersell by Rokt.

Yes. Landing pages are built as editable sections in your theme or in Replo, so your team can change them without us. Pages, tests, code and research stay yours after the program ends.

We build tests to keep your store fast. Variants are built in your theme or in Shopify testing tools like Intelligems, and every launch goes through QA across devices before it goes live.

No. We work with brands on Shopify and Shopify Plus. Some checkout tests need Plus, but everything else works on both.

No. Conversion rates move with many things outside testing, such as traffic quality, promotions, stock levels and product mix, so no one can tie a specific dollar result to a single change. Instead, we only take on brands where our numbers show the program can realistically pay for itself.