The landing page builder you pick decides how fast you can ship pages, test them, and turn paid traffic into sales without waiting on a developer.
That matters more every year, because the traffic you're sending to those pages keeps getting more expensive. When CAC climbs, the pages behind your ads have to work harder, and the tool you build them in either helps you move fast or gets in your way.
The good news: these pages convert well when they're built right. In Unbounce's 2021 Conversion Benchmark Report, ecommerce landing pages averaged a 12.9% conversion rate, and the right builder gives you a real shot at numbers like that.
So we pulled together the 10 best ecommerce landing page builders (some call them landing page makers, page software, or landing page tools) and broke down where each one wins. Let's get into who each is for, what it costs, and what it does well.
Who needs a landing page builder, and what a good one gets you
If you're running paid traffic, a landing page builder is the difference between shipping a new page this afternoon and waiting two weeks for dev time.
Most of the brands we work with reach for one when they're scaling ad spend and need pages that match specific campaigns: a pre-sell or advertorial page warming up cold traffic, a focused PDP-style lander for a single hero product, or a seasonal offer page that has to go live before the promo starts.
A good builder (or "maker," if that's the term you searched) gets you a few things that move the needle:
Ship and edit pages yourself, so you're not stuck in the dev queue every time a campaign changes
Match the page to the ad, so the message a shopper clicked is the message they land on
Test variants quickly, whether the tool has native A/B testing or you run it through a separate platform
Keep pages fast on mobile, where most of your paid traffic already is
The wrong pick does the opposite: slow pages, clunky editing, and a tool your team quietly stops using.
The quick pick: which builder for which situation
If you don't want to read all ten, here's the short version by what you're trying to do.
Best for Shopify: Replo. Pages live under your store URL, and your cart and checkout work out of the box.
Best for paid traffic and pre-sell pages: Unbounce, for dynamic text replacement that matches the page to the ad you're running.
Best for mid-sized ecommerce brands: GemPages, a step up from starter tools without the learning curve of a fully custom build.
Best for non-Shopify stores: Webflow, when you need full design control and don't mind the setup.
Best for fast-loading, mobile-first pages: Instapage, with AMP support for quick load times.
Best on a starter budget: PageFly or Landingi, both with entry plans around $24 a month.
Then the full breakdown below covers pricing, pros, and cons for each.
10 best ecommerce landing page builders
Replo: best for Shopify
Webflow: best for non-Shopify stores
Unbounce: best for optimizing landing pages
Pagedeck: best for quickly creating landing pages
Shogun: best for real-time optimization advice
ClickFunnels
PageFly
Gempages
Landingi
Instapage
With this overview in mind, let's get into some more specific details about each of these page builders.
1. Replo: best for Shopify
Best for: Small-to large-sized Shopify-based businesses
Creating smooth landing page experiences is where Replo shines. Because it's designed for Shopify, Replo landing pages live under your main store's URL, simplifying tracking and reporting and eliminating the need to reinstall all your tracking scripts. Since it uses your store's media library, you can quickly use images or videos already in use, saving you the annoyance of having to re-upload your creative assets.
With its drag-and-drop design tools and the Replo Marketplace's hundreds of page and UI templates, both beginners and seasoned marketers can easily build quality landing pages in no time. Replo also offers artificial intelligence (AI) design capabilities. Though AI can't replace a talented copywriter and designer or a thoughtful conversion strategy, it helps get past writer's block to craft copy, brainstorm ideas for optimizing page layouts, and automate tasks.
We're huge fans of how easy Replo makes it to create multiple landing pages that work smoothly with your Shopify site, even down to your store's add-to-cart and checkout functionalities. (Yes, your side-cart or cart-drawer works out of the box on your Replo pages.) After we've optimized their Shopify landing pages, our clients see additional benefits, including improved customer experience thanks to a smooth transition from ad campaigns to their store and to the checkout flow.
Additionally, Replo syncs in real time so your products and inventory levels are always correctly reflected. This means if a product sells out, you can automate Replo to swap in a different product. Your landing page copy and visuals also dynamically update based on your metafields, images, and product descriptions set in Shopify so you can update once and have the changes reflected globally.
Replo also introduced built-in A/B testing, which directly integrates with Google Analytics 4 for reporting. This makes it much easier for you to test different landing pages, as it eliminates the need to use an external A/B testing tool. Plus, because A/B testing is integrated within Replo, it minimizes page flicker effects that might occur with a redirect from a split URL test using external testing tools. However, it's worth noting that if you need advanced A/B testing features for targeting, personalization, triggering experiments, or different types of tests such as multivariate or multi-armed bandit, you'll still need an external platform that specializes in A/B testing.
Replo also provides pre-built elements like testimonials and videos that can improve landing page conversion rates and allows further customization than what most Shopify themes permit. The best part? Customization of a Replo page, or easily creating A/B test variants, can be done by non-developers.
Pros:
User-friendly design tools
Reusable page and UI templates
AI tools to assist with creation
Native A/B testing
Cons:
Costly higher-tier plans
Highly custom designs might still require a developer
Best for: Creative non-Shopify businesses like design agencies that need a custom visual look
Webflow is a playground when it comes to creativity, making it an ideal choice for brands not on Shopify that still need plenty of customization options without having to code. Its visual editor allows you to build beautiful landing pages, and Webflow builds clean code for you while you design.
If your landing page designs are complex and beyond the scope of most other landing page builders, Webflow can help you build them without needing to run every change through a developer. The platform also includes search engine optimization (SEO) and localization tools and also offers hosting and CMS capabilities so you can create, publish, and manage your ecommerce site in one place.
Custom code and script support allows you to build almost anything you'd need in Webflow, and you can quickly adjust landing page content for multiple devices and screen sizes. Additionally, while Webflow doesn't include A/B testing tools, it does make it easy to duplicate landing pages and adjust them to create new test variants.
However, all this customization comes with a few drawbacks, mainly a lack of Shopify integrations. This means you'll need to create Add to Cart and Checkout links for your site and a separate CMS Collection in Webflow to add each individual Shopify product using the product ID and embedded codes.
Pros:
Small business-friendly prices
Tools for ecommerce stores and processes
Visual editor gives full control over design
Cons:
Customizations may present a steep learning curve
No Shopify integration out of the box
No ability to A/B test within Webflow
Pricing: Webflow offers a basic plan for free, and paid plans start at $15 per month. Ecommerce plans start at $29 per month.
3. Unbounce: best for optimizing landing pages
Best for: Businesses looking for granular optimization features and full control
With a focus on conversion optimization, Unbounce offers a hefty toolkit marketers love. This includes one of the easiest to use drag-and-drop landing page builders available today, the ability to run basic A/B tests within the platform, and dynamic text replacement that hyper-personalizes your landing page messaging to match your paid ads. It's also easy to copy and paste different elements from page to page, so you don't need to rebuild commonly used components or copy every time.
On the downside, it's difficult to control how landing pages built in Unbounce display on different screen sizes. You're limited to desktop and mobile, so there are no fine-tuned controls for tablets or even for different mobile or desktop screen sizes. Customizing how your page looks on mobile versus desktop can be confusing and even frustrating.
Speaking of customizations, Unbounce doesn't make it easy to create highly custom design elements or page layouts. While you can add custom Javascript and CSS code, you can only see how the codes look on the live version of the page. This means designing customized pages requires a lot of trial and error.
For Shopify stores, Unbounce lacks a direct integration with Shopify, other than the ability to add Shopify links to your Buy and Add to Cart buttons.
As for cost, Unbounce bases its pricing on landing page traffic. So if you're sending a ton of traffic to your landing pages, it can get expensive quickly.
Pros:
Drag-and-drop editor
Dynamic Text Replacement tool creates a smooth ad to landing page experience
Cons:
Pricing goes up the more conversions you earn
Users report not-so-great customer support
Pricing: Unbounce offers a 14-day free trial and paid plans start at $74 per month.
4. Pagedeck: best for quickly creating landing pages
Best for: Businesses who need to quickly launch optimized landing pages
Pagedeck offers a simpler approach than other options on this list. If you're hoping to start with a simple approach to your ecommerce landing pages, its easy-to-use pre-designed page sections and templates are a quick solution. Compared to other landing page builders, it's most similar to Replo.
Pagedeck also features tools to improve page loading speed and provide a better user experience, including image compression and optimized tracking scripts.
Pros:
Pre-designed page templates
Built-in image compression
Simplified design tools
Integrates directly with your Shopify store, just like Replo
Cons:
Steep prices for small businesses
Limited integrations, Shopify only
Pricing: Pagedeck pricing plans start at $149 per month.
5. Shogun: best for real-time optimization advice
Best for: Shopify- and BigCommerce-based businesses who are new to landing page optimization
Shogun's no-code landing page builder and thoughtful design tools allow businesses to launch optimized landing pages without hassle. For example, Global Snippets allows you to write product page copy and visually style it, then automatically update it anywhere else the same copy appears on your site.
Similarly, Shogun's custom page templates allow you to optimize once, then use your best-performing layouts over and over again. Speaking of optimization, Shogun Insights shares real-time suggestions for improving your Core Web Vitals, SEO, accessibility, UX, and more.
Shogun also integrates directly with Shopify, making your life easier by applying universal changes through Content Syncing, reusable elements, product page templates, and cloned content.
Unfortunately, some of Shogun's customization tools can lead to small mistakes that break your page templates, and highly customized designs are difficult to accomplish, meaning you'll still need a developer to help you create and maintain them.
Pros:
Intuitive visual editing tools
Real-time optimization suggestions as you build
Custom-coded elements
Cons:
Costly base price
Advanced features like scheduling, Global Snippets, and Shogun Insights, require more expensive plan
Pricing: Shogun plans start at $39 a month.
6. ClickFunnels
Best for: Mid- to large-sized businesses looking to optimize the entire customer journey
As you might have guessed from the name, ClickFunnels is a top resource for creating full sales funnels. It helps you build custom funnels that guide users from Facebook, YouTube, TikTok, and other social media platforms and search engines to your online store, then to your checkout.
ClickFunnels also offers specific solutions depending on your needs, including your website and landing pages, ecommerce store, email marketing, CRM, and more.
Pros:
Optimization tools for the full customer journey
Code-free page builder
Multiple integrations and API support
Cons:
Pricey plans
Users report the need for better support
Ability to build a fully custom design might be limited
Pricing: ClickFunnels offers a free trial, and its paid plans start at $81 a month.
7. PageFly
Best for: Shopify businesses that are just getting started
PageFly uses a drag-and-drop editor and a library of templates to assist Shopify sites with building and publishing landing pages. This makes it ideal for designing and optimizing landing pages without coding know-how, and its responsive design features also help you build pages optimized for mobile or desktop.
Additionally, PageFly lets you dig into analytics within its app so you can track conversions and get quick feedback on your landing page performance.
When compared to other page builders like Replo, you might find PageFly a bit lacking in customization features. It's also known to slow down page load speeds if you create a highly customized design, so if you're hoping to add additional customizations or other elements, a landing page builder like Replo or Webflow might be better.
Pros:
Integrates with Shopify
Drag-and-drop page builder
Uses responsive design for different screen sizes
Cons:
Lacks advanced customization features
No built-in A/B testing tools
Pricing: PageFly offers a limited free plan, and paid plans start at $24 a month.
8. GemPages
Best for: Mid-sized Shopify stores looking to scale their business
If you're looking for a step up from PageFly but don't quite need the full customizations of Webflow (or a developer), GemPages is a Replo alternative that's worth a look. It uses a visual drag-and-drop editor to design landing pages and also supports custom HTML, CSS, and Javascript code if you need a little bit more control over how your page looks.
One unique GemPages design feature that stands out is its AI image-to-layout functionality. This lets you convert a static image into an editable landing page layout. So if your design team is a whiz at layouts but you lack access to coding experts, this feature could help you kick your designs up a notch.
GemPages applies responsive design to all your pages by default, allowing you to make changes so everything looks great on desktop, mobile, and tablet. This eliminates the need to go back and forth on mobile and desktop during your edits, saving you valuable time as you optimize your pages.
Pros:
Includes pre-built conversion elements like pop-ups and bundle builders
Built-in A/B testing tools
Straightforward design tools allow for customization
Directly connects to Shopify
Cons:
Must set up global styles for consistent typography across pages
Free plan only allows one published page and lacks A/B testing
Pricing: GemPages has a free plan, and paid plans start at $29 per month.
9. Landingi
Best for: Businesses of all sizes who need a full kit of user-friendly conversion tools.
Landingi claims it helps you design your landing page in five steps, including brand customization and conversion rate optimization (CRO). Choose between the drag-and-drop builder or one of 300+ customizable templates.
This page designer also offers multiple conversion tools to help you create a fully custom, optimized landing page experience. These include A/B testing, marketing funnels, custom code, pop-ups, and organization tools like landing page grouping.
Pros:
Easy-to-use page builder and customizable templates
A/B testing and marketing funnels
Multiple integrations, including Keap, ConvertKit, Pipedrive, and more
Cons:
Users report designs don't always work well on mobile
Pricing: You can try Landingi free for 14 days, and paid plans start at $24 per month.
10. Instapage
Best for: Large businesses targeting mobile users
The Instapage toolkit includes features for optimizing your mobile CRO, including built-in AMP support for lightning-fast page loading speeds. And if you're not sure how to design a responsive landing page that looks great on both mobile and desktop, no worries. Instapage has a template library of 500+ customizable page layouts that are ready to go whether your customers visit your site on their phone or laptop.
Other features help you get your landing pages live faster, such as the AI content generator and reusable Instablocks that allow you to globally update designs and copy.
Pros:
Support for AMP landing pages
Multiple integrations with HubSpot, Marketo, and more
Tools for GDPR compliance and SSL encryption
Extremely easy to use
Cons:
Prices may be too steep for smaller businesses
Advanced features, like heatmaps and custom fonts, require top-tier plan
No advanced Shopify integration other than the ability to add a Shopify Buy button
Pricing: Instapage offers a 14-day free trial, with paid plans starting at $79 a month.
What to look for in an ecommerce landing page builder (and landing page software)
Before you commit to a tool, run every option on this list against the same checklist so you're comparing like for like.
Here's what separates a builder that earns its monthly fee from one your team abandons in a quarter:
Usability: Your marketers and designers should be able to open the tool and build or edit a page without a developer. The best builders use a drag-and-drop interface that makes both the visual and the written work fast.
Integration with your store: The builder should connect cleanly to your ecommerce platform so reporting stays accurate. If you're on Shopify, prioritize a tool that plugs straight into your store, products, and inventory over one that doesn't.
Fast loading and mobile performance: Most of your paid traffic is on a phone, and slow pages bleed conversions. Look for image compression, clean code, and mobile-first rendering so a page built for desktop doesn't fall apart on a smaller screen.
Built-in conversion elements: Social proof, testimonials, offer and bundle blocks, and countdowns do real work on a landing page. A good builder ships these as components so you're not rebuilding them by hand every time.
Customization: Beyond your logo and brand colors, the tool should flex to match your visual identity and adapt each page to the product or campaign it's built for.
Analytics and testing: Your builder should show you how a page is performing and why, with enough depth to drill into bounce rate, traffic, and clicks. It should also support A/B testing so you can keep iterating. If the builder has no native testing, plan to add a platform like Convert.com or VWO.
Pricing: Costs vary a lot. A landing page built by an agency can run $4,000 to $10,000, so pick a builder that gets you as much value as possible. List your must-haves versus nice-to-haves, and weigh scalability, because a tool that integrates with your store often beats a cheaper one that doesn't.
How to choose the right ecommerce landing page builder for your business
Once you've shortlisted a few tools, the pick comes down to fit: does it match how your team works, and will it still fit a year from now?
Three things to weigh:
Match the builder to your actual needs: A startup and an established 8-figure brand don't need the same tool. If you lean on campaigns to acquire and convert, look for a builder that ties email to your landing pages.
Check mobile responsiveness: Your customers shop on their phones, so your builder has to hold up there too, with responsive designs and pages optimized for speed.
Confirm the support is real: Everyone needs help eventually. Look for multiple contact options so you can reach a human when a page breaks the day before a launch.
Then think past today. Pick a builder that grows with you, with the features and support to handle bigger campaigns and heavier traffic as you scale.
Why optimized landing pages matter for ecommerce
An optimized landing page does one thing well: it gives the shopper a clear, focused message and the exact product or answer they came for. When it lines up with where they are in the buying journey, it converts.
And copy is only half of it. With A/B testing, you can tune the copy, offers, headlines, and imagery on that page until more of the traffic you're paying for turns into sales.
7 ways landing pages boost conversions
Competition for attention is brutal, so here are seven ways a good landing page pulls shoppers toward a purchase:
Clear value proposition: Landing pages are the straight shooters of the marketing world. They clearly highlight the value your business, product, or service provides to your potential customers as well as why it's the best solution to their problems, with no fluff.
Compelling calls to action (CTAs): Along with a clear message, your landing page makes it easy for users to take action through the use of compelling CTAs.
Distraction-free: While there are some cases where including navigation is still the best experience for a landing page, CXL advises not including links that take users away from your landing page, even if that link points to another part of your site.
Speedy load times: According to Akamai, pages that loaded just one second slower saw a 26% drop in conversions. Create the best buying experience for your customers by paying close attention to page load speeds.
Built-in trust signals: Your landing page is an ideal spot to include trust signals, like testimonials, return policy information, and secure payment badges.
Personalized: According to HubSpot, personalized CTAs convert 202% better than generic CTAs. Along with specific language, optimizations can also tailor your landing page to specific user locations, devices, and even their stage in the customer journey.
Perfect your landing pages, invest in your ecommerce success
Choosing the right ecommerce landing page builder isn't a decision to make lightly, it's an investment in where your brand is headed. Pick a tool that covers what you need now and what you'll need once you've grown.
Don't stop at the tool, though. Perfecting these pages for CRO lifts both customer experience and ROI, and pairing a solid builder with disciplined A/B testing (or help from a conversion optimization agency like SplitBase) is how you get the most out of every visit. Get a free ecommerce CRO proposal to see what your landing pages could really do.
Frequently Asked Questions
What are the benefits of using a landing page builder?
Landing page builders aren't just basic digital marketing tools, they allow you to create a unique customer experience that improves conversions without the need for specialty design or coding skills and tools. Many landing page builders also include optimization tools that allow you to test whether color, copy, or layout changes improve conversion rate.
Do ecommerce websites need a landing page?
Yes, ecommerce sites need a landing page, as it plays a key role in the sales funnel. In fact, aligning your landing page with the awareness stage of your customer journey is a primary way to optimize for increased conversions.
It provides additional context and information to customers who click on one of your ads, search engine results, or emails, as well as the opportunity for users to take action and convert.
How much does a landing page builder cost?
Landing page builder costs vary widely, with prices starting anywhere from around $15 to over $200 a month.
For businesses or solopreneurs just starting out, a free landing page tool like HubSpot is a good place to start in order to see what impact an ecommerce landing page could have on your business.
If you choose to hire outside help to build this essential conversion element, here are five important questions to ask a landing page design agency before signing on the dotted line.
