10 Ecommerce Landing Page Builders for a Fully Optimized Experience
Your ecommerce site’s landing page is the gateway to conversions, so finding the right landing page builder is crucial. In Unbounce’s 2021 Conversion Benchmark Report, ecommerce landing pages saw an average conversion rate of 12.9%—that’s a huge number of sales if your site’s landing pages convert at the same rate.
We’ve curated a list of the 10 best ecommerce landing page builders for creating compelling and effective landing pages. Let’s dig into each builder’s strengths, features, and pricing so you can choose the right one for your business. Plus, learn more about how to optimize your ecommerce landing pages to boost your conversion rate.
10 best ecommerce landing page builders
1. Replo: best for Shopify
2. Webflow: best for non-Shopify stores
3. Unbounce: best for optimizing landing pages
4. Pagedeck: best for quickly creating landing pages
5. Shogun: best for real-time optimization advice
6. ClickFunnels
7. PageFly
8. Gempages
9. Landingi
10. Instapage
With this overview in mind, let’s get into some more specific details about each of these page builders.
1. Replo: best for Shopify
Best for: Small-to large-sized Shopify-based businesses
Creating seamless landing page experiences is where Replo shines. Because it’s designed for Shopify, Replo landing pages live under your main store’s URL, simplifying tracking and reporting and eliminating the need to reinstall all your tracking scripts. Since it uses your store’s media library, you can quickly use images or videos already in use, saving you the annoyance of having to re-upload your creative assets.
With its drag-and-drop design tools and the Replo Marketplace’s hundreds of page and UI templates, both beginners and seasoned marketers can easily build quality landing pages in no time. Replo also offers artificial intelligence (AI) design capabilities. Though AI can’t replace a talented copywriter and designer or a thoughtful conversion strategy, it helps get past writer’s block to craft copy, brainstorm ideas for optimizing page layouts, and automate tasks.
We’re huge fans of how easy Replo makes it to create multiple landing pages that work seamlessly with your Shopify site—even as your store’s add-to-cart and checkout functionalities. (Yes, your side-cart or cart-drawer works out of the box on your Replo pages.) After we’ve optimized their Shopify landing pages, our clients see additional benefits, including improved customer experience thanks to a seamless transition from ad campaigns to their store and to the checkout flow.
Additionally, Replo syncs in real time so your products and inventory levels are always correctly reflected. This means if a product sells out, you can automate Replo to swap in a different product. Your landing page copy and visuals also dynamically update based on your metafields, images, and product descriptions set in Shopify so you can update once and have the changes reflected globally.
Replo also introduced built-in A/B testing, which directly integrates with Google Analytics 4 for reporting. This makes it much easier for you to test different landing pages, as it eliminates the need to use an external A/B testing tool. Plus, because A/B testing is integrated within Replo, it minimizes page flicker effects that might occur with a redirect from a split URL test using external testing tools. However, it’s worth noting that if you need advanced A/B testing features for targeting, personalization, triggering experiments, or different types of tests such as multivariate or multi-armed bandit, you’ll still need an external platform that specializes in A/B testing.
Replo also provides pre-built elements like testimonials and videos that can improve landing page conversion rates and allows further customization than what most Shopify themes permit. The best part? Customization of a Replo page, or easily creating A/B test variants, can be done by non-developers.
Pros:
- User-friendly design tools
- Reusable page and UI templates
- AI tools to assist with creation
- Native A/B testing
Cons:
- Costly higher-tier plans
- Highly custom designs might still require a developer
Pricing: Replo plans start at $99 a month.
Your Shopify landing page is only half of the equation: Our Shopify landing page optimization checklist can shed light on why your conversions aren’t stacking up.
2. Webflow: best for non-Shopify stores
Best for: Creative non-Shopify businesses like design agencies that need a custom visual look
Webflow is a playground when it comes to creativity, making it an ideal choice for brands not on Shopify that still need plenty of customization options without having to code. Its visual editor allows you to build beautiful landing pages, and Webflow builds clean code for you while you design.
If your landing page designs are complex and beyond the scope of most other landing page builders, Webflow can help you build them without needing to run every change through a developer. The platform also includes search engine optimization (SEO) and localization tools and also offers hosting and CMS capabilities so you can create, publish, and manage your ecommerce site in one place.
Custom code and script support allows you to build almost anything you’d need in Webflow, and you can quickly adjust landing page content for multiple devices and screen sizes. Additionally, while Webflow doesn’t include A/B testing tools, it does make it easy to duplicate landing pages and adjust them to create new test variants.
However, all this customization comes with a few drawbacks, mainly a lack of Shopify integrations. This means you’ll need to create Add to Cart and Checkout links for your site and a separate CMS Collection in Webflow to add each individual Shopify product using the product ID and embedded codes.
Pros:
- Small business-friendly prices
- Tools for ecommerce stores and processes
- Visual editor gives full control over design
Cons:
- Customizations may present a steep learning curve
- No Shopify integration out of the box
- No ability to A/B test within Webflow
Pricing: Webflow offers a basic plan for free, and paid plans start at $14 per month. Ecommerce plans start at $29 per month.
3. Unbounce: best for optimizing landing pages
Best for: Businesses looking for granular optimization features and full control
With a focus on conversion optimization, Unbounce offers a hefty toolkit marketers love. This includes one of the easiest to use drag-and-drop landing page builders available today, the ability to run basic A/B tests within the platform, and dynamic text replacement that hyper-personalizes your landing page messaging to match your paid ads. It’s also easy to copy and paste different elements from page to page, so you don’t need to rebuild commonly used components or copy every time.
On the downside, it’s difficult to control how landing pages built in Unbounce display on different screen sizes. You’re limited to desktop and mobile, so there are no fine-tuned controls for tablets or even for different mobile or desktop screen sizes. Customizing how your page looks on mobile versus desktop can be confusing and even frustrating.
Speaking of customizations, Unbounce doesn’t make it easy to create highly custom design elements or page layouts. While you can add custom Javascript and CSS code, you can only see how the codes look on the live version of the page. This means designing customized pages requires a lot of trial and error.
For Shopify stores, Unbounce lacks a direct integration with Shopify, other than the ability to add Shopify links to your Buy and Add to Cart buttons.
As for cost, Unbounce bases its pricing on landing page traffic. So if you’re sending a ton of traffic to your landing pages, it can get expensive quickly.
Pros:
- Drag-and-drop editor
- Dynamic Text Replacement tool creates seamless ad to landing page experience
Cons:
- Pricing goes up the more conversions you earn
- Users report not-so-great customer support
Pricing: Unbounce offers a 14-day free trial and paid plans start at $74 per month.
4. Pagedeck: best for quickly creating landing pages
Best for: Businesses who need to quickly launch optimized landing pages
Pagedeck offers a simpler approach than other options on this list. If you’re hoping to start with a simple approach to your ecommerce landing pages, its easy-to-use pre-designed page sections and templates are a quick solution. Compared to other landing page builders, it’s most similar to Replo.
Pagedeck also features tools to improve page loading speed and provide a better user experience, including image compression and optimized tracking scripts.
Pros:
- Pre-designed page templates
- Built-in image compression
- Simplified design tools
- Integrates directly with your Shopify store, just like Replo
Cons:
- Steep prices for small businesses
- Limited integrations—Shopify only
Pricing: Pagedeck pricing plans start at $119 per month (paid yearly, but monthly plans are also available).
5. Shogun: best for real-time optimization advice
Best for: Shopify- and BigCommerce-based businesses who are new to landing page optimization
Shogun’s no-code landing page builder and thoughtful design tools allow businesses to launch optimized landing pages without hassle. For example, Global Snippets allows you to write product page copy and visually style it, then automatically update it anywhere else the same copy appears on your site.
Similarly, Shogun’s custom page templates allow you to optimize once, then use your best-performing layouts over and over again. Speaking of optimization, Shogun Insights shares real-time suggestions for improving your Core Web Vitals, SEO, accessibility, UX, and more.
Shogun also integrates directly with Shopify, making your life easier by applying universal changes through Content Syncing, reusable elements, product page templates, and cloned content.
Unfortunately, some of Shogun’s customization tools can lead to small mistakes that break your page templates, and highly customized designs are difficult to accomplish, meaning you’ll still need a developer to help you create and maintain them.
Pros:
- Intuitive visual editing tools
- Real-time optimization suggestions as you build
- Custom-coded elements
Cons:
- Costly base price
- Advanced features like scheduling, Global Snippets, and Shogun Insights, require more expensive plan
Pricing: Shogun plans start at $99 a month.
6. ClickFunnels
Best for: Mid- to large-sized businesses looking to optimize the entire customer journey
As you might have guessed from the name, ClickFunnels is a top resource for creating full sales funnels. It helps you build custom funnels that guide users from Facebook, YouTube, TikTok, and other social media platforms and search engines to your online store, then to your checkout.
ClickFunnels also offers specific solutions depending on your needs, including your website and landing pages, ecommerce store, email marketing, CRM, and more.
Pros:
- Optimization tools for the full customer journey
- Code-free page builder
- Multiple integrations and API support
Cons:
- Pricey plans
- Users report the need for better support
- Ability to build a fully custom design might be limited
Pricing: ClickFunnels offers a free trial, and its paid plans start at $127 a month.
7. PageFly
Best for: Shopify businesses that are just getting started
PageFly uses a drag-and-drop editor and a library of templates to assist Shopify sites with building and publishing landing pages. This makes it ideal for designing and optimizing landing pages without coding know-how, and its responsive design features also help you build pages optimized for mobile or desktop.
Additionally, PageFly lets you dig into analytics within its app so you can track conversions and get quick feedback on your landing page performance.
When compared to other page builders like Replo, you might find PageFly a bit lacking in customization features. It’s also known to slow down page load speeds if you create a highly customized design, so if you’re hoping to add additional customizations or other elements, a landing page builder like Replo or Webflow might be better.
Pros:
- Integrates with Shopify
- Drag-and-drop page builder
- Uses responsive design for different screen sizes
Cons:
- Lacks advanced customization features
- No built-in A/B testing tools
Pricing: PageFly offers a limited free plan, and paid plans start at $24 a month.
8. GemPages
Best for: Mid-sized Shopify stores looking to scale their business
If you’re looking for a step up from PageFly but don’t quite need the full customizations of Webflow (or a developer), GemPages is a Replo alternative that’s worth a look. It uses a visual drag-and-drop editor to design landing pages and also supports custom HTML, CSS, and Javascript code if you need a little bit more control over how your page looks.
One unique GemPages design feature that stands out is its AI image-to-layout functionality. This lets you convert a static image into an editable landing page layout. So if your design team is a whiz at layouts but you lack access to coding experts, this feature could help you kick your designs up a notch.
GemPages applies responsive design to all your pages by default, allowing you to make changes so everything looks great on desktop, mobile, and tablet. This eliminates the need to go back and forth on mobile and desktop during your edits, saving you valuable time as you optimize your pages.
Pros:
- Includes pre-built conversion elements like pop-ups and bundle builders
- Built-in A/B testing tools
- Straightforward design tools allow for customization
- Directly connects to Shopify
Cons:
- Must set up global styles for consistent typography across pages
- Free plan only allows one published page and lacks A/B testing
Pricing: GemPages has a free plan, and paid plans start at $29 per month.
9. Landingi
Best for: Businesses of all sizes who need a full kit of user-friendly conversion tools.
Landingi claims it helps you design your landing page in five steps, including brand customization and conversion rate optimization (CRO). Choose between the drag-and-drop builder or one of 300+ customizable templates.
This page designer also offers multiple conversion tools to help you create a fully custom, optimized landing page experience. These include A/B testing, marketing funnels, custom code, pop-ups, and organization tools like landing page grouping.
Pros:
- Easy-to-use page builder and customizable templates
- A/B testing and marketing funnels
- Multiple integrations, including Keap, ConvertKit, Pipedrive, and more
Cons:
- Users report designs don’t always work well on mobile
Pricing: You can try Landingi free for 14 days, and paid plans start at $20 per month.
10. Instapage
Best for: Large businesses targeting mobile users
The Instapage toolkit includes features for optimizing your mobile CRO, including built-in AMP support for lightning-fast page loading speeds. And if you’re not sure how to design a responsive landing page that looks great on both mobile and desktop, no worries. Instapage has a template library of 500+ customizable page layouts that are ready to go whether your customers visit your site on their phone or laptop.
Other features help you get your landing pages live faster, such as the AI content generator and reusable Instablocks that allow you to globally update designs and copy.
Pros:
- Support for AMP landing pages
- Multiple integrations with HubSpot, Marketo, and more
- Tools for GDPR compliance and SSL encryption
- Extremely easy to use
Cons:
- Prices may be too steep for smaller businesses
- Advanced features, like heatmaps and custom fonts, require top-tier plan
- No advanced Shopify integration other than the ability to add a Shopify Buy button
Pricing: Instapage offers a 14-day free trial, with paid plans starting at $199 a month.
What to look for in an ecommerce landing page builder
Usability
Marketers, designers, and non-tech-savvy folks alike should be able to dive into a landing page builder and easily make updates, add new elements, or design a page from scratch. The best ecommerce landing page builders feature an easy-to-use interface, typically in a drag-and-drop style, that makes designing visual and written elements a breeze.
Integration
A landing page builder should seamlessly integrate with your chosen ecommerce platform. This ensures data reporting is smooth and painless. If you’re on Shopify, you should prioritize a platform that directly integrates with your store, your products, and your inventory above all else.
Customization
Along with brand-specific customizations like adding your logo and company colors, a good page builder is also flexible enough to match your brand’s visual identity.
Additionally, customizations should allow you to adapt each landing page you build to your specific product or campaign.
Analytics and testing
Your page builder should not only provide you with data but it should help you understand how well your landing page is performing and why. Analytics reports should highlight areas of success and improvement and be robust enough for you to drill down into different metrics like bounce rate, traffic, and clicks.
Similarly, a landing page builder should offer optimization tools for A/B split testing so you can continuously iterate on your designs. If you’re choosing a builder that doesn’t have native A/B testing capabilities, expect to sign up for a testing platform such as Convert.com or VWO.
Pricing
Landing page builders each have their own pricing model, and costs can vary quite a bit. A landing page built by a landing page agency can cost anywhere from $4,000 to $10,000, so you’ll want to select a landing page builder that helps you get as much value as possible. One that integrates with your store, for example, might be a better investment than one that’s cheaper but doesn’t include integrations.
Your business may not need a full stack of design and optimization tools right now, but it’s important to also consider scalability and choose a landing page builder that grows with you. Additionally, list out the page builder features that are must-haves versus nice-to-haves to narrow down your choices and pinpoint which provider offers the best bang for your buck.
How to choose the right ecommerce landing page builder for your business
Choosing the right ecommerce landing page builder requires compatibility, flexibility, and trust that the provider won’t cause issues that could lose you money and customers.
- Match your business needs with page builder features: A page builder should align with your specific requirements, whether you’re a startup or well-established ecommerce brand. For example, if you rely on marketing campaigns to attract and convert customers, look for a builder that integrates email with landing pages.
- Look for mobile responsiveness: Chances are your ecommerce business has a mobile presence, which means your landing page builder of choice should too. The builder should support responsive designs that work for both mobile and desktop and optimize your landing pages for speed.
- Get support when you need it: Everyone needs a little help sometimes, and your landing page builder should offer a range of technical and administrative support. It should also have multiple contact options so you can get a hold of someone when you need to.
Deciding on a landing page builder should also consider long-term scalability. Be sure to choose one that grows with your business by offering additional features and support for larger campaigns or increased traffic.
Why are optimized landing pages important for ecommerce?
Optimizing your landing pages is critical for ecommerce because they cut through the fluff and provide the user with a clear, focused message. A landing page that’s optimized for conversion naturally fits into the customer journey and provides them with the details, products, or services they’re looking for at that particular time.
Of course, education and highlighting information isn’t all a landing page does. By using tools like A/B testing, marketers can optimize landing page copy, offers, headlines, and imagery to encourage users to make a purchase.
7 ways landing pages can boost conversions
In the world of ecommerce where competition for attention is fierce, here are seven ways landing pages appeal to customers and inspire them to convert:
- Clear value proposition: Landing pages are the straight shooters of the marketing world. They clearly highlight the value your business, product, or service provides to your potential customers as well as why it’s the best solution to their problems—no fluff allowed.
- Compelling calls to action (CTAS): Along with a clear message, your landing page makes it easy for users to take action through the use of compelling CTAs.
- Distraction-free: While there are some cases where including navigation is still the best experience for a landing page, CXL advises not including links that take users away from your landing page—even if the link is to another part of your site.
- Mobile-friendly: Mobile ecommerce sales currently make up 60% of all ecommerce sales worldwide, so optimizing your landing pages (and website) for mobile is crucial in creating a frustration-free experience that converts customers.
- Speedy load times: According to Akamai, pages that loaded just one second slower saw a 26% drop in conversions. Create the best buying experience for your customers by paying close attention to page load speeds.
- Built-in trust signals: Your landing page is an ideal spot to include trust signals, like testimonials, return policy information, and secure payment badges.
- Personalized: According to HubSpot, personalized CTAs convert 202% better than generic CTAs. Along with specific language, optimizations can also tailor your landing page to specific user locations, devices, and even their stage in the customer journey.
Learn optimization from the pros: Learn what goes into optimizing a landing page for improved conversion, including three real-life examples.
Perfect your landing pages, invest in your ecommerce success
Choosing the right ecommerce landing page builder isn’t a decision to be made lightly—it’s an investment in your business’ future. With that in mind, choose a landing page builder that not only offers the features you need right now but the features you expect to need once your brand grows.
Don’t stop there—perfecting your landing pages for better CRO can improve your customer experience and ROI. Investing in tools like a page builder and A/B testing as well as seeking help from conversion optimization agencies like SplitBase ensure you maximize your business potential. Get a free ecommerce CRO proposal to see what your optimized landing page could do.
Ecommerce landing page builder FAQs
When should I get a developer to code my landing page instead of using a landing page builder?
Landing page builders that directly integrate with your ecommerce platform help you achieve a similar outcome to a page that’s hard-coded into your store. Landing page builders can make the process of building and testing pages faster and enable non-technical team members to make changes without requiring a developer.
That said, if your store isn’t on Shopify and you have tons of products that require constant updates to your landing pages with new best sellers or new arrivals, such as a fashion retailer with over 100 products, then coding a page within your ecommerce platform is the best option to avoid needing to update each page manually every time a product sells out or changes.
For brands using Shopify, most landing page builders directly integrated with the ecommerce platform take advantage of Shopify’s image compression, CDN, and other speed optimization features. However, it’s possible that a landing page built directly within your theme would load slightly faster. The difference is likely not worth it for the majority of brands, but this is a common reason big brands choose to code their own landing pages within their theme.
If a brand has a bundle builder, product personalization, or other highly customizable features that aren’t possible to replicate in a landing page builder, then coding it in the theme is often the best option. Just note that most brands that opt to do this generally employ full-time developers on their team that can support this process and update as needed.
If you’re unsure which route is best for you, a landing page agency can guide you toward the best choice.
What are the benefits of using a landing page builder?
Landing page builders aren’t just basic digital marketing tools, they allow you to create a unique customer experience that improves conversions without the need for specialty design or coding skills and tools. Many landing page builders also include optimization tools that allow you to test whether color, copy, or layout changes improve conversion rate.
Do ecommerce websites need a landing page?
Yes, ecommerce sites need a landing page, as it plays a key role in the sales funnel. In fact, aligning your landing page with the awareness stage of your customer journey is a primary way to optimize for increased conversions.
It provides additional context and information to customers who click on one of your ads, search engine results, or emails, as well as the opportunity for users to take action and convert.
How much does a landing page builder cost?
Landing page builder costs vary widely, with prices starting anywhere from around $15 to over $200 a month.
For businesses or solopreneurs just starting out, a free landing page tool like HubSpot is a good place to start in order to see what impact an ecommerce landing page could have on your business.
If you choose to hire outside help to build this essential conversion element, here are five important questions to ask a landing page design agency before signing on the dotted line.
Does Shopify have a landing page builder?
No, Shopify doesn’t have its own proprietary landing page builder, but it does support multiple apps, integrations, and plugins that can help you build one. Popular landing page builders like Shogun and Replo are designed specifically to work with Shopify and other ecommerce platforms.
Alternatively, a good developer or landing page agency is able to code a landing page design directly in your Shopify theme to harness Shopify 2.0 features and allow any non-technical person to customize it. This does take more time to build and requires a developer for bigger design changes, but this is an excellent alternative if landing page builders like Shogun, Replo, or Pagedeck don’t have the features or integrations you need.
