If your ecommerce brand has been focused on the USA to grow, but you’re now eyeing international expansion, you’ll quickly find out converting international customers may not be as easy as you’d think.Many factors make or break your potential to get international visitors to convert into customers, and many of those factors aren’t things you even have to think about when selling to an American audience. Messaging, expectations, shipping… all elements, amongst many more, that require some special attention when selling to an international audience. Keep reading to discover the top five factors that can heavily influence the conversion rate of non-US based consumers and the simple approaches you can take to get those international customers to convert as well as your American audience.