Boost conversions, increase AOV, and reduce CPAs with a CRO program that helps you win against rising ad costs.
We help 8 & 9-figure DTC brands remove friction to turn site visitors into buyers with done-for-you A/B testing & conversion optimization.
Splitbase is trusted by
"Their team of CRO specialists are reliable and a lot of fun to work with! Over the years, SplitBase has helped us optimize our new homepage and bundle flow amongst other things, which has helped increase monthly revenue by $800,000+!"
Stephen Pinto
Director of Product Management, Dr. Squatch
"I truly can't overstate how great a partner SplitBase has been to us and how strongly I recommend them. If you are an ecommerce brand struggling to optimize your store and compete with the big players in the space, SplitBase is the key to your success."
Alice Millard
Associate Director of Marketing, Haute Hijab
"Since working with SplitBase we've seen significant improvements across every metric, including AOV and conversion rate. We also appreciate the rapid turnaround in communication for ad hoc help with any conversion and site-related issues that come up"
Sunny Gosain
COO, Moon Pod
You can't control the algorithm, but you can control your website.
Get the most out of your ad spend.
When traffic isn’t converting like it used to – it’s not always easy to figure out what’s helping or hindering… Was that ad really revolutionary, or was it just a lucky strike?
There’s good news, though: improving performance doesn’t have to be a guessing game.
SplitBase enables you to de-risk your ecommerce business through conversion optimization.
By using analytics, user research + testing, and A/B experimentations methods – we’re able to optimize your website by creating data-driven online experiences specifically designed to drive customer acquisition.
In other words, we help boost your brand, product, and customer loyalty.
Why work with SplitBase for CRO?
A/B tests & optimizations specific to your business goals and your customers’ needs.
Many agencies test the same best practices across all their clients and call it a day. We don’t. We conduct extensive analyses and user research to find problems, opportunities, and solutions that are specific to your brand. Your business is unique, so this personalized method allows you to gain more value from CRO, faster, than through a generalized approach.
A methodology that's been proven, stress-tested, andoptimized for a decade
SplitBase’s founder got into optimization in 2012, and founded the agency in 2016 - long before the term “DTC ecommerce” got popular. We’ve generated over $100M in additional revenue for our clients, and have run 1000+ tests. By working with SplitBase, you benefit from a methodology that’s been refined for over 10 years.
We're more than a testing agency
A/B testing is not conversion optimization, it’s a part of it. In addition to testing, we help brands understand their customers’ needs, fears, motivations, and identify exactly how to best educate - and communicate their products to their customers. Our optimizations go beyond simple design changes - we help you gain confidence to scale your paid acquisition efforts.
of our experiments have produced actionable business insights that helped our clients make more money.
Experiments backed by qualitative and quantitative data. Not gut feelings.
Even after conducting thousands of tests, we still get surprised. While no one has a crystal ball to predict what will work… we know how to find what works.
Customer Research
The only way to truly know what to test is by researching why your customers are… well, your customers.
Data Analysis
Our comprehensive analytics analysis uncovers the best paths to purchase, conversion roadblocks, and biggest opportunities for growth.
User Experience & QA
A highly skilled UX team will assess and review your brand’s online experience and user journey to make it seamless.
Quantitative research on its own is limiting because your analytics are only one side of the story – the numbers tell you what is happening, but not why it’s happening
Qualitative research without knowing how to ask questions that lead to unbiased findings, or without a precise objective can be inefficient and subjective
High quality testing stems from highly-informed hypotheses that convert when who we are testing for is accurately represented.
Here’s What You Get:
A conversion optimization program with a ROI that you’ll love to see.
Google Analytics
Tune-Up
Tuning up your Google Analytics and Google Tag Manager accounts, and setting up goals, funnels and event tagging for improved reporting.
Conversion
Blueprint
Our signature quantitative and qualitative research process that helps you gain insights into what your customers think and want, which becomes the foundation of the optimization program.
Continuous
Insights
Research doesn’t end after the Conversion Blueprint. We launch polls, surveys, and analyze your data every week to deliver new insights to help you make better business decisions.
Design, Development, and Analysis of Experiments
We take care of the full A/B testing process end-to-end, requiring little to no involvement from your design and development teams. This can even include building new landing pages.
Scheduled
Coaching Calls
We don’t believe that monthly reports are enough for an organization to gain the most from CRO. We want to be partners in your growth, working as an extension of your team – with regularly scheduled consulting sessions.
Continuous Revenue
Increases
At the end of the day, our goal is to make you more money. And if we agree to work with you, it's because we're convinced we can generate a massive ROI.
Our full-site optimization program enhances your customer’s experience while generating clarity and revenue lifts for your brand.
(In other words, the proof is in the pudding.)
Case Study
“The end to end experience of working with the SplitBase team was incredible. The level of attention to detail that went into making this landing page is above and beyond. They also worked really well with our internal brand marketing teams to make sure we were creating a landing page based on brand performance marketing principles.”
Bobby M.
VP of Digital, Laura Geller
43%
Increase in conversion rate
Case Study
"Working with SplitBase has been a game-changer for us. Their comprehensive redesign of our main landing page boosted our conversion rate and allowed us to scale to new heights. They always have tests in the pipeline and really feel like they are part of our team. They've gone beyond just landing pages and worked with our media buyers to further maximize results."
Anthony Rumbello
Founder & CEO, NeuroMD
55.3%
Increase in conversion rate
$100,000+
Additional monthly revenue
Case Study
“Working with SplitBase was a game-changer. They executed numerous hypothesis-driven tests, while also setting up robust event tracking to ensure we understood each test's impact. Their qualitative reports provided deeper insights into our customer base as our product line expanded and diversified. Thanks to SplitBase, we now have a clearer path to growth and a deeper connection to our customers.”
Chris Kalamchi
Head of Growth, Birthdate Co.
$2M+
Annualized Revenue Impact
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How we compare
SplitBase is a full service conversion optimization agency, not a newborn arm of a PPC or full service agency, and not just a testing agency either.
We see conversion optimization as a method to refine your messaging, improve decision making, and test entirely new brand initiatives or website strategies. Brands that grow through CRO go beyond testing button placements and simple design tweaks.
Do you qualify?
We’re a good fit if:
You’re an 8 or 9 figure brand
You understand CRO is a process, not an overnight tactic to fix your business.
You want a partner who will drive the entire optimization and experimentation strategy and look out for your business.
We’re not a good fit if:
INCLUDES:
You care more about the quantity of tests than their quality and the overall CRO strategy.
You want immediate results.
You don’t believe in the value of customer research as part of the optimization process.
You want a team of yes-people.
Frequently asked questions
How many tests per month will you launch?
Most of the time we’ll use Replo, which, once your landing page is built, makes it super easy for you or your marketing team to move or edit sections, text, images or products. With Replo, you can also duplicate your landing pages to create multiple versions in just a few clicks, If you’d prefer to have your page coded into your Shopify theme, we can do that too, and if you’re not on Shopify, we recommend that we build your pages on Webflow.
While some may recommend Unbounce, and our team has used it for the past 7 years, we don’t recommend it if you’re on Shopify as it lacks a solid integration. Some design elements can be difficult to re-create in Unbounce too, and brands don’t always love how Unbounce makes pages responsive.
Who comes up with what to test?
While Shopify landing pages are the most common, we can also help no matter which ecommerce platform you use. That said, if you use something other than BigCommerce or Shopify, we may need to discuss how you’d like those pages coded on your site. In this case, we recommend you book a call with us to discuss your needs before placing an order.
Will the tests match with my brand?
100%. Once the project is complete, we’ll send you all the files and you will be the owner of all the rights. Landing pages built in tools like Replo or Webflow will be built into your own account.
How long do each test have to run for?
It depends on what is being tested, which pages, and how much traffic the test is expected to receive. We don’t eyeball it; instead, we calculate the sample size and time requirements ahead of each test to ensure statistical soundness. Most tests run for 2 to 4 weeks.
What can you A/B test?
A lot. We don’t limit ourselves to UX or copy changes. We also test offers, landing pages, bundles, pricing, funnels, and more.
Who implements the tests on our website after they’re successful?
We’re flexible. If you already have a dev team you want to use for implementing our recommendations and winning A/B tests, we will provide you with the designs and instructions for your team to do so. Alternatively, if you’re on Shopify, we have a Shopify development team that can make changes to your theme and implement all winning tests without you having to lift a finger.
Do you have a guarantee?
Yes, we offer an ROI guarantee. We guarantee that our services will pay for themselves through the success of our CRO program. If we do not reach that point where our tests have generated more money than the price of our services, we will keep working free of charge until we reach that point for up to 3 additional months.
How long until I see results?
Many clients see results within the first few weeks of working together, but we always say to expect at least three months to get the program to a solid state where it produces results.
Which tools do you use to test?
After evaluating your website and your needs, we’ll recommend a few options based on what will best accomplish your objectives. That said, if you already have a tool installed that you’d like to use, we’re happy to use that as well.
Note that if you’re on Shopify, we most frequently recommend Intelligems or Visually. Otherwise, Convert.com and VWO are the two other options we use most.
Can you help increase AOV too?
Yes, introducing and testing upselling, cross-selling, and bundling with the goal of increasing AOV is one of our top priorities as part of an optimization program.