EPISODE
24
Growth Through Brick & Mortar for Ecommerce Brands
with
Ben Sehl

In the last episode, Ben Smith of Disco shared how they gather and use customer insights to improve the performance of their paid ad campaigns.
Ben Sehl is the Senior Product Lead of Hydrogen, Shopify’s new framework for building next-generation custom storefronts; as well as the Co-founder of Kotn, a sustainable lifestyle brand; and Margin, a new men’s grooming brand. In this episode, Ben shares how his company Kotn is using Brick and Mortar stores as a growth strategy. He shares the do's and don'ts, how to calculate ROI on physical stores, as well as plenty of other actionable tips for DTC execs, brand owners, and marketers.