Haute Hijab is a New York based direct-to-consumer fashion and lifestyle brand for Muslim women.
They are the leading U.S. hijab brand, offering a wide variety of innovative and high-performance fabrics, styles, and designs ranging from every day to luxury. By elevating the hijab category and creating an engaged online community of Muslim women, Haute Hijab seeks to break down stereotypes and create “a global community that celebrates and empowers the hijab-wearing woman”.
As a fast growing DTC brand, Haute Hijab was continuously updating their website to reflect their growth needs. As they would work on improvements, they would design by committee, discussing possible improvements internally and through their own experiences, and launched the changes they thought would work best.
Ultimately, they quickly realized that even if their design changes looked good, they were not able to tell if those changes actually increased sales.
As a heavily data-driven ecommerce company who values customer insights and analytics tremendously, Haute Hijab wanted to work with a conversion optimization agency with a solid research process, and a specialization in fashion and DTC brands. That’s when they engaged SplitBase.
First, SplitBase began its Conversion Blueprint™ research process to:
Through this quantitative and qualitative research process, that included a thorough analysis of their web analytics, in tandem with customer surveys, usability testing, website polls, mouse tracking and session recordings, amongst other methodologies, SplitBase created a comprehensive Blueprint that was used to increase conversions.
Based on this Blueprint, SplitBase executed their Continuous Optimization Program where website changes were made and A/B tested. This allowed Haute Hijab to improve their website based on data instead of gut feelings, or simply, “what looked good”.
With the help of the Blueprint and the Continuous Optimization Program, Haute Hijab were able to redesign key parts of the website, such as their product pages, in a way that would answer their customers’ questions and hesitations.
The new changes, through SplitBase’s work, also enabled the company to achieve substantial growth:
Now it’s your turn. Fill out the form below so we can talk about how we can help you improve, or redesign your website while increasing your bottom-line.
The SplitBase conversion method, called the Testing Trifecta, is much more than a collection of tactics. It’s methodical and strategic — and built on data every step of the way.
Copyright © 2018 - SplitBase / DucatFlow Inc.