In the last episode of the Minds of Ecommerce Podcast, you heard from Andrew Youderian of Ecommerce Fuel, who shared what he thinks are the biggest growth opportunities for ecommerce merchants in 2020, gave us some tips for selling on Amazon, and talked about the evolution of SMS marketing.
In this first episode of the 2nd season of the podcast, Andreas Palm, co-founder of CDLP Underwear shares how they got featured in major publications such as Vogue and GQ, and got into Mr Porter, SSENSE, Barney’s and Selfridges right from the early days of the brand. He tells us why they chose to get into department stores early, HOW they did it, and how they’ve built a brand that’s emotionally charged. You don’t want to miss this one.
In episode #3, Audrey Castonguay founder and CEO of Wholesome Culture, an online store selling clothing and items promoting vegan and environment-related messages, will share how she tests new products, doubles sales with existing ones, and uses her ‘rule of one’ to keep growing past $1,000,000 in sales a month.
In episode #8, Jack Haldrup, founder of Dr. Squatch, will share how they managed to get 40 million views for one of their viral videos, and how they get over 100,000 orders a year with a brand personality that convert customers through relatability and humor. He’ll also explain how he manages to preserve a brand identity as the company scales significantly.
On the very first episode of Minds of Ecommerce entrepreneur Gary Nealon, founder of RTA Cabinet Store, that he now sold, walked us through a social media strategy that allowed him to scale ecommerce sales to over 40 million dollars a year. That’s quite a feat considering cabinets are likely some of the hardest things you could sell online. We also learn how he was able to convert and acquire customers for products so large, complex, and expensive as cabinets.