How to Build an Emotionally Charged DTC Brand and Get Into Department Stores


Andreas Palm of CDLP Underwear

In the last episode of the Minds of Ecommerce Podcast, you heard from Andrew Youderian of Ecommerce Fuel, who shared what he thinks are the biggest growth opportunities for ecommerce merchants in 2020, gave us some tips for selling on Amazon, and talked about the evolution of SMS marketing.

In this first episode of the 2nd season of the podcast, Andreas Palm, co-founder of CDLP Underwear shares how they got featured in major publications such as Vogue and GQ, and got into Mr Porter, SSENSE, Barney’s and Selfridges right from the early days of the brand. He tells us why they chose to get into department stores early, HOW they did it, and how they’ve built a brand that’s emotionally charged. You don’t want to miss this one.

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