In the last episode of the Minds of Ecommerce Podcast, you heard from Andrew Youderian of Ecommerce Fuel, who shared what he thinks are the biggest growth opportunities for ecommerce merchants in 2020, gave us some tips for selling on Amazon, and talked about the evolution of SMS marketing.
In this first episode of the 2nd season of the podcast, Andreas Palm, co-founder of CDLP Underwear shares how they got featured in major publications such as Vogue and GQ, and got into Mr Porter, SSENSE, Barney’s and Selfridges right from the early days of the brand. He tells us why they chose to get into department stores early, HOW they did it, and how they’ve built a brand that’s emotionally charged. You don’t want to miss this one.
On episode #2 of the Minds of Ecommerce Podcast, Cathryn Lavery, co-founder of BestSelf Co., which she launched in 2015 with her co-founder Allen Brouwer, shares how she utilizes user-generated content to disarm objections, drive engagement, and build an eight-figure eCommerce brand.
In this episode, you'll hear from Ricky Joshi who's co-founder of Saatva, one of the first and biggest direct-to-consumer mattress brands to emerge. In an industry where competition is tight, they've managed to grow exponentially over the years, now generating over $250M in annual revenue. We talk about how to differentiate in a crowded industry and how to shape your brand's messaging to be able to compete against other giants.
Brad Pedersen is a serial entrepreneur who's built companies with revenues ranging from 7 to 9 figures, and with up to 130 employees. Recently, he co-founded a direct-to-consumer ecommerce company called Pela Case, which has been growing 4000% since its inception 2 years ago. They've also ranked #20, amongst the Growth 500 in Canada. Brad is an all-star at hiring and operations, and in this episode he'll share actionable strategies on how to hire the right team members for your team, starting with how to format the job posting to maximize success, all the way to the structure of the job interviews. His hiring process is one of the key aspects of Pela's astronomical growth, and you'll learn it all in this episode.