In the last episode of the Minds of Ecommerce Podcast, you heard from Andrew Youderian of Ecommerce Fuel, who shared what he thinks are the biggest growth opportunities for ecommerce merchants in 2020, gave us some tips for selling on Amazon, and talked about the evolution of SMS marketing.
In this first episode of the 2nd season of the podcast, Andreas Palm, co-founder of CDLP Underwear shares how they got featured in major publications such as Vogue and GQ, and got into Mr Porter, SSENSE, Barney’s and Selfridges right from the early days of the brand. He tells us why they chose to get into department stores early, HOW they did it, and how they’ve built a brand that’s emotionally charged. You don’t want to miss this one.
In episode #12, Tyler “Sully” Sullivan, founder of BombTech Golf and Ecom Growers, shares how he built BombTech Golf to over $7M mostly through email marketing by building relationships with customers, and validates new products, and achieves super successful product launches.
Dan Demsky is co-founder of DTC apparel brand Unbound Merino. They've successfully used crowdfunding to get the brand started, and still use it to this day as a growth strategy. In this episode we talk about storytelling in marketing, dive deep into Dan's strategy for launching through crowdfunding, some actionable tricks for a successful campaign, and how million-dollar brands can still use crowdfunding as a marketing channel.