How Understanding Their Customers Led to 1400% Growth
In the last episode, Chris Meade shared how they've been able to grow CROSSNET by primarily hiring freelancers instead full-time staff, and growing lean as a result.
Ben Smith is the founder of Disco, a DTC skincare brand for men. They've grown significantly over the past years, and Ben credits much of this growth to customer research. By carefully listening to their customers, Disco has been able to use those insights to improve their performance marketing, their website, and overall marketing strategy. In this episode, Ben shares how they do customer research, and how they apply those insights to grow the brands and continuously improve marketing performance.
- Website: DISCO
Transcription will be available soon
Episodes you might like
Growth Through Brick & Mortar for Ecommerce Brands
Ben Sehl is the Senior Product Lead of Hydrogen, Shopify’s new framework for building next-generation custom storefronts; as well as the Co-founder of Kotn, a sustainable lifestyle brand; and Margin, a new men’s grooming brand. In this episode, Ben shares how his company Kotn is using Brick and Mortar stores as a growth strategy. He shares the do's and don'ts, how to calculate ROI on physical stores, as well as plenty of other actionable tips for DTC execs, brand owners, and marketers.
Growing to $15M/year With A Customer Service Strategy (with Jeff Cayley)
In episode #9, Jeff Cayley, CEO of Worldwide Cyclery shares how he created a customer service strategy that is the backbone of their ecommerce growth to nearly $15 million a year in sales. He also shares how they go above and beyond for customers to keep them loyal to the brand while creating a word of mouth marketing strategy.
Growing to 100k+ Orders/Year Through a Viral Video & Thoughtful Branding (with Jack Haldrup)
In episode #8, Jack Haldrup, founder of Dr. Squatch, will share how they managed to get 40 million views for one of their viral videos, and how they get over 100,000 orders a year with a brand personality that convert customers through relatability and humor. He’ll also explain how he manages to preserve a brand identity as the company scales significantly.