EPISODE
23
How Understanding Their Customers Led to 1400% Growth
with
Ben Smith
In the last episode, Chris Meade shared how they've been able to grow CROSSNET by primarily hiring freelancers instead full-time staff, and growing lean as a result.
Ben Smith is the founder of Disco, a DTC skincare brand for men. They've grown significantly over the past years, and Ben credits much of this growth to customer research. By carefully listening to their customers, Disco has been able to use those insights to improve their performance marketing, their website, and overall marketing strategy. In this episode, Ben shares how they do customer research, and how they apply those insights to grow the brands and continuously improve marketing performance.
