How to Scale a DTC Brand Using Freelancers
In the last episode, Jason Wong of Doe shared his top advice for DTC brands looking to create highly effective referral program.
Chris Meade is the co-founder and CMO of CROSSNET, the world's first four-way volleyball game. The brand has had solid growth over the years, and they've also worked really to deploy their capital in the most efficient ways possible as they scale. One way they're doing that is by primarily hiring freelancers instead of full-time employees. How can any DTC brand replicate the success they've had with freelancers? What mistakes are brands doing when hiring them? And how do you keep freelancers as accountable as full-time staff? The answers, and more, will be found in this episode.
Episodes you might like
Actionable Tips for a Highly Effective Referral Program
Jason Wong is the Founder of Wonghaus Ventures and Doe Lashes, a DTC brand that he managed to scale to millions in just one year. He credits a lot of that growth to their referral program, and that's exactly what we'll talk about in this super actionable episode. Get ready to learn why he thinks most referral programs are a waste, what most brands are doing wrong, and what they've done differently at Doe to make their program one of their most valuable customer acquisition assets.
How to Build an Emotionally Charged DTC Brand and Get Into Department Stores
In this first episode of the 2nd season of the podcast, Andreas Palm, co-founder of CDLP Underwear shares how they got featured in major publications such as Vogue and GQ, and got into Mr Porter, SSENSE, Barney’s and Selfridges right from the early days of the brand. He tells us why they chose to get into department stores early, HOW they did it, and how they’ve built a brand that’s emotionally charged. You don’t want to miss this one.
How Snow Made SMS One of Their Most Profitable Customer Acquisition Channels
Josh Snow, is the founder and CEO of $100M+ DTC oral care brand, Snow. In this episode, we talk about the best ways for ecommerce brands to use SMS to grow their customer base, extend LTV, and scale profitably. Josh shares how they're doing it at Snow, and his top advice for brands looking to get serious with SMS. You don't want to miss this one.