Successfully Growing a DTC Brand Beyond US Borders
Stephen Pinto, Director of Product Management, Dr. Squatch
Stephen Pinto is Director of Product Management at Dr. Squatch, one of the fastest-growing brands in the DTC space. In this episode, Stephen shares how they've scaled Dr. Squatch beyond American borders, starting with Canada, and then Europe, while keeping operations lean and efficient. We also discuss Dr Squatch's approach to A/B testing and optimization, and debunk some myths about international e-commerce. Don't miss this one!
Transcription coming soon.
Episodes you might like
How Haute Hijab Uses Data To Create A/B Tests and Make Better Web Design Decisions (with Ahmed Zedan)
In episode #4, Ahmed Zedan, co-founder of Haute Hijab, will share how they manage to scale fast, using data to make better web design decisions, how they use customer insights to drive their AB testing program, and how they’ve built a culture with experimentation, within the company.
A Facebook Ad Strategy Used Grow The Biggest DTC Ecommerce Brands, Explained Step-by-Step (with Nik Sharma)
In episode #5, Nik Sharma, former director of direct to consumer ecommerce at Hint Water and VaynerMedia will share step by step an online ad strategy that helped Hint Water become $100 million business, according to Forbes.
The Product Experience Strategy Athletic Greens Used to Double Sales (with Adam Trouncer)
In episode #11, Adam Trouncer, CEO of Athletic Greens, an 8-figure DTC ecommerce brand selling an all-in-one supplement, shares how they’ve doubled the business by focusing on creating a better brand and product experience for customers, how to calculate the ROI of customer experience activities, strategies to communicate to your different customer personas, and so much more.