EPISODE
17
Scaling a Food & Beverage DTC Brand: Tips to Grow Through Grocery Stores and Amazon - Wilson Hung
with
Wilson Hung
![](https://assets-global.website-files.com/62545d437352f3e39d70393b/6265a73bbeb21a2381233264_5ed52ba34cf09d625a00dae8_tKWrTFlC_400x400.png)
In the last episode, we heard from Andreas Palm of CDLP who explained why they chose to get into department stores early, HOW they did it, and how they've built a brand that's emotionally charged.
Wilson Hung is director of growth at Kettle and Fire, the fastest growing bone broth brand. He was employee #2 at the company, and in only 2 years grew revenues from 5 to 8 figures. In this episode we talk about when’s the right time for a DTC Food & Beverage company to start selling in physical retail stores, Wilson's top tips and tricks for a successful product launch in Whole Foods and other grocery stores, and a few tips for selling on Amazon.
Episode Transcript: