Scaling a Food & Beverage DTC Brand: Tips to Grow Through Grocery Stores and Amazon - Wilson Hung
In the last episode, we heard from Andreas Palm of CDLP who explained why they chose to get into department stores early, HOW they did it, and how they've built a brand that's emotionally charged.
Wilson Hung is director of growth at Kettle and Fire, the fastest growing bone broth brand. He was employee #2 at the company, and in only 2 years grew revenues from 5 to 8 figures. In this episode we talk about when’s the right time for a DTC Food & Beverage company to start selling in physical retail stores, Wilson's top tips and tricks for a successful product launch in Whole Foods and other grocery stores, and a few tips for selling on Amazon.
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