Wilson Hung is director of growth at Kettle and Fire, the fastest growing bone broth brand. He was employee #2 at the company, and in only 2 years grew revenues from 5 to 8 figures. In this episode we talk about when’s the right time for a DTC Food & Beverage company to start selling in physical retail stores, Wilson's top tips and tricks for a successful product launch in Whole Foods and other grocery stores, and a few tips for selling on Amazon.
In this episode, you'll hear from Ricky Joshi who's co-founder of Saatva, one of the first and biggest direct-to-consumer mattress brands to emerge. In an industry where competition is tight, they've managed to grow exponentially over the years, now generating over $250M in annual revenue. We talk about how to differentiate in a crowded industry and how to shape your brand's messaging to be able to compete against other giants.
Andrew Youderian built and sold numerous eCommerce stores. He now runs eCommerceFuel, a highly curated community of 7-figure+ eCommerce merchants. Over the years, he’s seen what works, and what doesn’t in terms of growth strategies, and what opportunities lie ahead for merchants in the coming year. He's also recently released his State of the Merchant Report, and he'll share with us the top insights. In this episode, you'll learn who should sell on Amazon (and why you may not want to), the top marketing opportunities for the coming year, and much more.
In episode #9, Jeff Cayley, CEO of Worldwide Cyclery shares how he created a customer service strategy that is the backbone of their ecommerce growth to nearly $15 million a year in sales. He also shares how they go above and beyond for customers to keep them loyal to the brand while creating a word of mouth marketing strategy.