Wilson Hung is director of growth at Kettle and Fire, the fastest growing bone broth brand. He was employee #2 at the company, and in only 2 years grew revenues from 5 to 8 figures. In this episode we talk about when’s the right time for a DTC Food & Beverage company to start selling in physical retail stores, Wilson's top tips and tricks for a successful product launch in Whole Foods and other grocery stores, and a few tips for selling on Amazon.
In episode #11, Adam Trouncer, CEO of Athletic Greens, an 8-figure DTC ecommerce brand selling an all-in-one supplement, shares how they’ve doubled the business by focusing on creating a better brand and product experience for customers, how to calculate the ROI of customer experience activities, strategies to communicate to your different customer personas, and so much more.
In this episode, you'll hear from Ricky Joshi who's co-founder of Saatva, one of the first and biggest direct-to-consumer mattress brands to emerge. In an industry where competition is tight, they've managed to grow exponentially over the years, now generating over $250M in annual revenue. We talk about how to differentiate in a crowded industry and how to shape your brand's messaging to be able to compete against other giants.
In episode #8, Jack Haldrup, founder of Dr. Squatch, will share how they managed to get 40 million views for one of their viral videos, and how they get over 100,000 orders a year with a brand personality that convert customers through relatability and humor. He’ll also explain how he manages to preserve a brand identity as the company scales significantly.