Phil Kyprianou on Minds of Ecommerce Podcast

How to Use Quizzes to Acquire and Convert Customers at Scale (with Phil Kyprianou)

In the last episode of the Minds of Ecommerce Podcast, Gareth Everard, co-founder of Rockwell Razors, Keyto, and a few other eCommerce brands, will share how he calculates and utilizes the lifetime value of his customers to make paid ads ultra profitable and a key driver of profit for his business.

In episode #7,  Phil Kyprianou, founder of Goth Rider, shares how he’s been using quizzes as a traffic acquisition conversion strategy that has been adding millions of dollars to his ecommerce company’s bottom line.

Raphael Paulin-Daigle

Raphael is the founder of SplitBase, and spends his time optimizing SplitBase's own optimization methodology, and growing his clients companies.

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