How Snow Made SMS One of Their Most Profitable Customer Acquisition Channels
In the last episode, we spoke to Ricky Joshi who's co-founder of Saatva, one of the first and biggest direct-to-consumer mattress brands to emerge, and we chatted about how to differentiate your DTC brand in a crowded industry, and win.
Josh Snow, is the founder and CEO of $100M+ DTC oral care brand, Snow. In this episode, we talk about the best ways for ecommerce brands to use SMS to grow their customer base, extend LTV, and scale profitably. Josh shares how they're doing it at Snow, and his top advice for brands looking to get serious with SMS. You don't want to miss this one.
Episodes you might like
Scaling a Food & Beverage DTC Brand: Tips to Grow Through Grocery Stores and Amazon - Wilson Hung
Wilson Hung is director of growth at Kettle and Fire, the fastest growing bone broth brand. He was employee #2 at the company, and in only 2 years grew revenues from 5 to 8 figures. In this episode we talk about when’s the right time for a DTC Food & Beverage company to start selling in physical retail stores, Wilson's top tips and tricks for a successful product launch in Whole Foods and other grocery stores, and a few tips for selling on Amazon.
How to Scale a DTC Brand Using Freelancers
Chris Meade is the co-founder and CMO of CROSSNET, the world's first four-way volleyball game. The brand has had solid growth over the years, and they've also worked really to deploy their capital in the most efficient ways possible as they scale. One way they're doing that is by primarily hiring freelancers instead of full-time employees. How can any DTC brand replicate the success they've had with freelancers? What mistakes are brands doing when hiring them? And how do you keep freelancers as accountable as full-time staff? The answers, and more, will be found in this episode.
How to Run Ultra-Profitable Ads Using Margins, Lifetime Value, and Customer Acquisition Costs (with Gareth Everard)
In episode #6, Gareth Everard, co-founder of Rockwell Razors, Keyto, and a few other eCommerce brands, will share how he calculates and utilizes the lifetime value of his customers to make paid ads ultra profitable and a key driver of profit for his business.