Dan Demsky is co-founder of DTC apparel brand Unbound Merino. They've successfully used crowdfunding to get the brand started, and still use it to this day as a growth strategy. In this episode we talk about storytelling in marketing, dive deep into Dan's strategy for launching through crowdfunding, some actionable tricks for a successful campaign, and how million-dollar brands can still use crowdfunding as a marketing channel.
Wilson Hung is director of growth at Kettle and Fire, the fastest growing bone broth brand. He was employee #2 at the company, and in only 2 years grew revenues from 5 to 8 figures. In this episode we talk about when’s the right time for a DTC Food & Beverage company to start selling in physical retail stores, Wilson's top tips and tricks for a successful product launch in Whole Foods and other grocery stores, and a few tips for selling on Amazon.
On episode #2 of the Minds of Ecommerce Podcast, Cathryn Lavery, co-founder of BestSelf Co., which she launched in 2015 with her co-founder Allen Brouwer, shares how she utilizes user-generated content to disarm objections, drive engagement, and build an eight-figure eCommerce brand.
In episode #11, Adam Trouncer, CEO of Athletic Greens, an 8-figure DTC ecommerce brand selling an all-in-one supplement, shares how they’ve doubled the business by focusing on creating a better brand and product experience for customers, how to calculate the ROI of customer experience activities, strategies to communicate to your different customer personas, and so much more.