How Saatva Mattress Reached $250m+ in Revenue Through Differentiation (with Ricky Joshi)
In the previous episode of the Minds of Ecommerce Podcast, Dan Demsky of Unbound Merino shared a strategy for growing into a multi-million dollar brand through crowdfunding.
In this episode, you'll hear from Ricky Joshi who's co-founder of Saatva, one of the first and biggest direct-to-consumer mattress brands to emerge. In an industry where competition is tight, they've managed to grow exponentially over the years, now generating over $250M in annual revenue. We talk about how to differentiate in a crowded industry and how to shape your brand's messaging to be able to compete against other giants.
Episodes you might like
Under-Utilized Growth Opportunities, Selling on Amazon, and SMS Marketing with Andrew Youderian of eCommerceFuel
Andrew Youderian built and sold numerous eCommerce stores. He now runs eCommerceFuel, a highly curated community of 7-figure+ eCommerce merchants. Over the years, he’s seen what works, and what doesn’t in terms of growth strategies, and what opportunities lie ahead for merchants in the coming year. He's also recently released his State of the Merchant Report, and he'll share with us the top insights. In this episode, you'll learn who should sell on Amazon (and why you may not want to), the top marketing opportunities for the coming year, and much more.
A Facebook Ad Strategy Used Grow The Biggest DTC Ecommerce Brands, Explained Step-by-Step (with Nik Sharma)
In episode #5, Nik Sharma, former director of direct to consumer ecommerce at Hint Water and VaynerMedia will share step by step an online ad strategy that helped Hint Water become $100 million business, according to Forbes.
The Product Experience Strategy Athletic Greens Used to Double Sales (with Adam Trouncer)
In episode #11, Adam Trouncer, CEO of Athletic Greens, an 8-figure DTC ecommerce brand selling an all-in-one supplement, shares how they’ve doubled the business by focusing on creating a better brand and product experience for customers, how to calculate the ROI of customer experience activities, strategies to communicate to your different customer personas, and so much more.