In the previous episode of the Minds of Ecommerce Podcast, Dan Demsky of Unbound Merino shared a strategy for growing into a multi-million dollar brand through crowdfunding.
In this episode, you'll hear from Ricky Joshi who's co-founder of Saatva, one of the first and biggest direct-to-consumer mattress brands to emerge. In an industry where competition is tight, they've managed to grow exponentially over the years, now generating over $250M in annual revenue. We talk about how to differentiate in a crowded industry and how to shape your brand's messaging to be able to compete against other giants.
In episode #3, Audrey Castonguay founder and CEO of Wholesome Culture, an online store selling clothing and items promoting vegan and environment-related messages, will share how she tests new products, doubles sales with existing ones, and uses her ‘rule of one’ to keep growing past $1,000,000 in sales a month.
Wilson Hung is director of growth at Kettle and Fire, the fastest growing bone broth brand. He was employee #2 at the company, and in only 2 years grew revenues from 5 to 8 figures. In this episode we talk about when’s the right time for a DTC Food & Beverage company to start selling in physical retail stores, Wilson's top tips and tricks for a successful product launch in Whole Foods and other grocery stores, and a few tips for selling on Amazon.
Andrew Youderian built and sold numerous eCommerce stores. He now runs eCommerceFuel, a highly curated community of 7-figure+ eCommerce merchants. Over the years, he’s seen what works, and what doesn’t in terms of growth strategies, and what opportunities lie ahead for merchants in the coming year. He's also recently released his State of the Merchant Report, and he'll share with us the top insights. In this episode, you'll learn who should sell on Amazon (and why you may not want to), the top marketing opportunities for the coming year, and much more.