How Saatva Mattress Reached $250m+ in Revenue Through Differentiation (with Ricky Joshi)
In the previous episode of the Minds of Ecommerce Podcast, Dan Demsky of Unbound Merino shared a strategy for growing into a multi-million dollar brand through crowdfunding.
In this episode, you'll hear from Ricky Joshi who's co-founder of Saatva, one of the first and biggest direct-to-consumer mattress brands to emerge. In an industry where competition is tight, they've managed to grow exponentially over the years, now generating over $250M in annual revenue. We talk about how to differentiate in a crowded industry and how to shape your brand's messaging to be able to compete against other giants.
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Unbound Merino's Strategy for Growing Into a Multi-Million Dollar Brand Through Crowdfunding, Dan Demsky
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How to Build an Emotionally Charged DTC Brand and Get Into Department Stores
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