In the last episode of the Minds of Ecommerce Podcast, Gareth Everard, co-founder of Rockwell Razors, Keyto, and a few other eCommerce brands, will share how he calculates and utilizes the lifetime value of his customers to make paid ads ultra profitable and a key driver of profit for his business.
In episode #7, Phil Kyprianou, founder of Goth Rider, shares how he’s been using quizzes as a traffic acquisition conversion strategy that has been adding millions of dollars to his ecommerce company’s bottom line.
In episode #5, Nik Sharma, former director of direct to consumer ecommerce at Hint Water and VaynerMedia will share step by step an online ad strategy that helped Hint Water become $100 million business, according to Forbes.
In episode #11, Adam Trouncer, CEO of Athletic Greens, an 8-figure DTC ecommerce brand selling an all-in-one supplement, shares how they’ve doubled the business by focusing on creating a better brand and product experience for customers, how to calculate the ROI of customer experience activities, strategies to communicate to your different customer personas, and so much more.
On the very first episode of Minds of Ecommerce entrepreneur Gary Nealon, founder of RTA Cabinet Store, that he now sold, walked us through a social media strategy that allowed him to scale ecommerce sales to over 40 million dollars a year. That’s quite a feat considering cabinets are likely some of the hardest things you could sell online. We also learn how he was able to convert and acquire customers for products so large, complex, and expensive as cabinets.