In the last episode of the Minds of Ecommerce Podcast, you heard from Tyler “Sully” Sullivan, founder of BombTech Golf who shared how he built BombTech Golf to over $7M mostly through email marketing by building relationships with customers, how they validate new products and achieves super successful product launches.
In episode #13, Eric Bandholz, the founder of Beardbrand, a men’s grooming ecommerce company that achieved 1.3 million YouTube subscribers and credits most of it’s 7-figure growth to their content strategy. He shares their YouTube strategy, including how they find topics for their content, how they use customer feedback for better videos, and also how they convert YouTube viewers into paying customers.
On the very first episode of Minds of Ecommerce entrepreneur Gary Nealon, founder of RTA Cabinet Store, that he now sold, walked us through a social media strategy that allowed him to scale ecommerce sales to over 40 million dollars a year. That’s quite a feat considering cabinets are likely some of the hardest things you could sell online. We also learn how he was able to convert and acquire customers for products so large, complex, and expensive as cabinets.
In episode #8, Jack Haldrup, founder of Dr. Squatch, will share how they managed to get 40 million views for one of their viral videos, and how they get over 100,000 orders a year with a brand personality that convert customers through relatability and humor. He’ll also explain how he manages to preserve a brand identity as the company scales significantly.