Jack Haldrup on Minds of Ecommerce Podcast

Growing to 100k+ Orders/Year Through a Viral Video & Thoughtful Branding (with Jack Haldrup)

In the last episode of the Minds of Ecommerce Podcast, Gareth Everard, co-founder of Rockwell Razors, Keyto, and a few other eCommerce brands, shared how he calculates and utilizes the lifetime value of his customers to make paid ads ultra profitable and a key driver of profit for his business.

In episode #8, Jack Haldrup, founder of Dr. Squatch, will share how they managed to get 40 million views for one of their viral videos, and how they get over 100,000 orders a year with a brand personality that convert customers through relatability and humor. He’ll also explain how he manages to preserve a brand identity as the company scales significantly.

Raphael Paulin-Daigle

Raphael is the founder of SplitBase, and spends his time optimizing SplitBase's own optimization methodology, and growing his clients companies.

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