Adam Trouncer from Athletic Greens

The Product Experience Strategy Athletic Greens Used to Double Sales (with Adam Trouncer)

In the last episode of the Minds of Ecommerce Podcast, you heard from Abby Walker of Vivian Lou, who shared how she works with agencies, makes decisions, and runs a million-dollar ecommerce store with no employees.

In episode #11, Adam Trouncer, CEO of Athletic Greens, an 8-figure DTC ecommerce brand selling an all-in-one supplement, shares how they’ve doubled the business by focusing on creating a better brand and product experience for customers, how to calculate the ROI of customer experience activities, strategies to communicate to your different customer personas, and so much more.

Raphael Paulin-Daigle

Raphael is the founder of SplitBase, and spends his time optimizing SplitBase's own optimization methodology, and growing his clients companies.

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