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5 Critical Conversion Essentials For Subscription-Based Ecommerce Stores

The differences between the traditional and subscription model ecommerce stores aren’t huge. At the end of the day, both sell goods online, and should have great pictures and product descriptions – ecommerce basics – to successfully have visitors convert. That being said, does it mean that a subscription-based ecommerce store can copy exactly what a

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Case Study: A Conversion-Optimized Redesign for Self-Publishing School

The Company Self-Publishing School is an online education platform that helps first-time authors write and publish their first book to bestseller status in as little as 90 days. Founded by CEO Chandler Bolt, author of 6 best selling books and renowned speaker, the company has quickly become the leading authority in the authoring and self-publishing

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5 Ways to Optimize Your Beauty Ecommerce Website for More Sales

To become a top beauty ecommerce site, you likely know that not only will you need to focus on traffic acquisition, but focusing on increasing conversion rates in order to convert that traffic into buyers, is equally important. The good news is that to achieve this, the conversion optimization process for beauty and skincare brands

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How Much Does Optimizely Cost (And Is It Worth It?)

If you were in the market of A/B testing tools before December 2014, you’ll likely remember that Optimizely had a free plan, in addition to tiered “Silver” and “Gold” plans that were competitively priced and that companies could sign up for right away. Those days are long gone. Today, if you want to use Optimizely,

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How We Increased Self Journal Sales by 27% for BestSelf Co.

BestSelf Co., a leading online seller of productivity tools, suffered a high bounce rate on its flagship product’s page. Many of the visitors who landed on its Self Journal product page abandoned it too soon. BestSelf Co. spotted this pattern and engaged SplitBase to fix it.

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How Fashion Brands Can Use Their Retail Stores to Increase Website Conversions and Sales

When it comes to increasing ecommerce conversions, companies serious about optimization know that if they truly want to see results, simply A/B testing and making changes on a website and hoping it’s effective is unlikely to move the needle. Conversion optimization is a process, and companies that get this follow methods such as our Testing

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