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How to Build an Emotionally Charged DTC Brand and Get Into Department Stores (with Andreas Palm of CDLP Underwear)

In the last episode of the Minds of Ecommerce Podcast, you heard from Andrew Youderian of Ecommerce Fuel, who shared what he thinks are the biggest growth opportunities for ecommerce merchants in 2020, gave us some tips for selling on Amazon, and talked about the evolution of SMS marketing. In episode #16, the first episode

Unbounce Vs. Instapage Vs. Custom Landing Pages: What’s Best For Ecommerce?

In this post we’re going to review 3 of the best ways to build ecommerce landing pages for mid-to-large-sized brands: Unbounce, Instapage, and custom landing page designs that you code and host yourself. Most reviews already available don’t take the unique needs of an ecommerce brand into consideration, and few talk about what’s still one

How SplitBase Increased DIFF Eyewear’s Conversions by 55% with Landing Pages

When DIFF Eyewear needed to increase mobile conversions for traffic coming from their Facebook and Instagram ads, we created campaign-specific and category-specific landing pages that were tested against their existing landing pages. Conversions increase by up to 55%…

How SplitBase Increased Kiehl’s Ecommerce Revenue by ~$1.6M

As Kiehl’s increased its focus on site optimization in order to keep customer acquisition costs down, they partnered with SplitBase to get landing pages designed to convert, and implement an A/B testing and optimization program…

How We Helped Luxury Outerwear Brand Mackage Redesign Their Website for Growth

When Mackage decided to redesign their website, they didn’t just want a better-looking one. They wanted one that would increase conversions too. They partnered with us to build a new site that, from the ground-up, was built on usability research and conversion principles.

How Behavioral Insights Grew Roots Of Fight’s Mobile Conversions by 19.4%

This test not only led to a direct revenue increase for the brand, but it also proved that understanding customers and testing ways to improve the user experience through research carries a significant upside.


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