To become a top beauty ecommerce site, you likely know that not only will you need to focus on traffic acquisition, but focusing on increasing conversion rates in order to convert that traffic into buyers, is equally important. The good news is that to achieve this, the conversion optimization process for beauty and skincare brands
If you were in the market of A/B testing tools before December 2014, you’ll likely remember that Optimizely had a free plan, in addition to tiered “Silver” and “Gold” plans that were competitively priced and that companies could sign up for right away. Those days are long gone. Today, if you want to use Optimizely,
BestSelf Co., a leading online seller of productivity tools, suffered a high bounce rate on its flagship product’s page. Many of the visitors who landed on its Self Journal product page abandoned it too soon. BestSelf Co. spotted this pattern and engaged SplitBase to fix it.
When it comes to increasing ecommerce conversions, companies serious about optimization know that if they truly want to see results, simply A/B testing and making changes on a website and hoping it’s effective is unlikely to move the needle. Conversion optimization is a process, and companies that get this follow methods such as our Testing
40% of all luxury purchases are influenced by the customers’ digital experience. This means that a luxury brand’s website, digital marketing, and CRM are key to making the sale happen whether it is online or offline. If you work in a luxury or fashion brand, you know that making potential customers interested in your brand,
Are you looking for a digital marketing agency to help grow your fashion or luxury brand? The right agency can drive more qualified traffic to your online properties, increase your website conversions, help you improve your back-end processes, and create long-term winning strategies. But the wrong agency can suck your budget dry, fill your inbox